Digital Workshop - Advertising

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Staffordshire Chambers Of Commerce

Festival Park, United Kingdom

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Online advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you don’t know exactly how it works.

This workshop will be run by an E-Commerce Adviser from the Department for International Trade and promises to be a brilliant session that will give you insight into some of the tools you need to succeed in the digital world.

We will cover:

• how to use Google AdWords
• understanding online advertising
• learning the benefits and pitfalls of social media advertising
• overview of the mobile and video advertising revolution
• online advertising overseas

At the end of the workshop you will walk away with a step-by-step guide to creating your first Google AdWords campaign:

• set your daily budget
• choose your target
• select a campaign type
• pick the right keywords
• set bids
• create effective ad copy
• measure results
• optimise your campaigns
• understand Google AdWords dashboard



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Date and Time
Location

Staffordshire Chambers Of Commerce

Festival Park, United Kingdom

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