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Digital Zone - Real Digital Stories

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Adrian Cadbury Lecture Theatre

Aston Business School Building

Aston University

Birmingham

B4 7ET

United Kingdom

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DIGITAL ZONE - Real Digital Stories

Digital Zone is back; we’re hosting the only free-to-attend digital focused event in Birmingham, specifically created for SMEs outside the digital industry. This time, we’ve partnered up with Aston University and are promising a value-packed evening with the opportunity to connect with high-calibre business leaders.

The event will be bringing together businesses from various industry sectors who have implemented digital into their organisations and are now reaping the rewards. They’ll share their insights and real digital stories for you to learn from and in turn, boost your own business growth.

Whether you’re a digital advocate or an absolute novice, by attending Digital Zone you’ll benefit from easy-to-action advice and an honest account of the challenges you can expect to face (and conquer), from business people, just like you.

Are You in the Zone?

The idea of “digital in business” is all too often overcomplicated. We’ll be breaking this down at Digital Zone and for the sake of easier and more effective learning, will be hosting this event to businesses outside the digital industry only.

There are no other boxes to tick. As long as you’re keen to learn how digital can help transform your business, we’d love to welcome you.

Real Digital Stories from Really Incredible Leaders

We’ll start as we mean to go on, as our first speaker of the evening will be Mr Douglas Wright; a phenomenal businessman who has established one of the largest McDonald’s franchise networks in Europe.

Doug employs over 2300 staff members at his restaurants and is one of the largest employers in the region. During his talk, he will discuss how McDonalds has adopted digital transformation to increase brand loyalty and enhance overall customer experience.

Doug began his career with very humble beginnings back in 1981. As well as taking inspiration from his personal story, you’ll learn about the digital journey of McDonalds and how your business can achieve amazing results like this industry giant, too.

Deep Dive Session - Keywords

You’ll also be hearing from our in-house industry expert Amo Panesar, who will be delving into the pitfalls and benefits of keyword research for businesses across the spectrum. As the Account Manager of Wow Zone Ltd, Amo has an intricate understanding of how digital can jolt business growth when implemented correctly. He’ll be sharing all the nitty-gritties from one of his many real-life case studies and be at hand to answer all your burning questions.

The Running Order

5:30 – 6:00 – Buffet

6:00 – 6:15 – Intro to Digital Zone – (Concept behind the get together)

6:15 – 6:30 – Aston University ( Hand back to me)

6:30 – 7:15 – Interview style with presentation with main guest

7:15 – 7:45 – Q&A

7:45 – 8:15 – Deep Dive Session

8:15 – 8:45 – Q&A


CLOSE

To get #InTheZone, simply register your interest below. We look forward to welcoming you and your colleagues on January 21st.

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Date and Time

Location

Adrian Cadbury Lecture Theatre

Aston Business School Building

Aston University

Birmingham

B4 7ET

United Kingdom

View Map

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