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Digitally Boosting Your Business

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NatWest

The Conservatory

250 Bishopsgate

London

EC2M 4AA

United Kingdom

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Description

Join NatWest Business Growth Enablers for


Digitally Boosting Your Business


We all need a little digital help and this event will help you with just that. Our speakers will cover Digital Marketing, Branding and Content for your website and how to utilise search engine optimisation.


Agenda:


10:00 – Registration / Networking

10:30 – Digital Marketing (Laurie Wang)

11:10 – Content Marketing (Helena Baker)

11:50 – Search Engine Optimisation (Adekeye Oduneye, Google Digital Garage presents UpSkill Digital)

12:30 – Networking

13:00 - Close




Speakers


Laurie Wang

Laurie is an award-winning digital marketer who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from young start-ups to FTSE 100 giants, and more recently Google, where she helped to roll out its digital skills training across the country. She has been featured in the Metro, Guardian, FT and Fast Company, and has trained industry executives on the power of digital marketing. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the Digital industry. You can find her on Twitter at @LaurieWang_ and her website at http://lauriewang.com.

If you have been thinking about using digital marketing strategies for your business or you are new to the wonderful world of digital marketing, now is the time to get started! Ultimately, with the right strategies, you can leverage the power of the internet to increase brand awareness, drive traffic to your business and make more sales. In this session, you will gain a solid introduction to the various digital marketing channels, help you demystify the common digital jargons, and offer practical tips on how you can get started straightaway with a future proof marketing strategy for your business.


Helena Baker

Before starting out on her own Helena worked as a copywriter at an e-commerce, before beginning her freelance career two years ago. An avid writer she works with a range of businesses to create targeted marketing copy that incorporates their USPs and core values whilst appealing to their target demographic. From clear and crisp website content to articulate thought pieces optimised for SEO she is dedicated to writing powerful and compelling content for SMEs across the board. In her spare time she likes to read….obviously and is currently working on her first novel.

Helena’s content marketing talk will be broken down into two parts. The first half will look at language branding and how best to develop your own unique tone of voice that is right for your business and appeals to your target market as well as taking a look at some cracking, and some less impressive case studies. The second half will be on blogging and how to best create target that actually works for your business. For Helena the most important part of any talk is your questions so please come armed with your challenges and she will do her best to help.


Adekeye Oduneye

Adekeye Oduneye is a digital marketing trainer representing "Google Digital Garage" on behalf of a delivery partner called Upskill digital.

Adekeye Has a great track record of working for companies like Burberry, Network Rail, Harrods to name a few and he is the creative director of a brand called "Keye London".


UpSkill Digital

UpSkill Digital is a digital skills training agency creating a fresh and dynamic approach to digital marketing training across the UK. Their aim is to empower businesses and individuals to succeed in the digital age. UpSkill Digital believe that keeping up to the pace of digital marketing best practices in order to have a competitive edge isn’t easy, but necessary. They offer tailored comprehensive digital modules on digital marketing, Google Analytics, social strategy, Google for work and many more. They’ve handpicked some of the best digital talent across multiple industries and pride themselves on their tailored approach to training, using trainers that are the very best in their areas of expertise. All of their trainers are certified digital experts or hands-on consultants.





All information used in this presentation you are registering for is produced by the speaker(s) for information purposes only and is for the sole use of the attendees at the presentation.

Whilst we feel this topic is beneficial to business owners, the views and information have not been issued by NatWest. Any views expressed in the presentation are not necessarily those of NatWest and should not be viewed as individual advice or as a recommendation. You should seek independent advice in respect of issues that are of concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to the accuracy or completeness of the information contained in this presentation and no member of NatWest accepts any obligation to update or correct any information contained herein.

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Date and Time

Location

NatWest

The Conservatory

250 Bishopsgate

London

EC2M 4AA

United Kingdom

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