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Digitally Fit: How Sport Brands Champion Innovation
Tue 7 February 2017, 12:00 – 14:00 GMT
The biggest and newest innovations in digital are often first touted by the sport and fitness sectors before they become the latest trend.
In the first in our new thought leadership series, Keeping Pace with Innovation, we take a look at what senior brand marketers can learn from these leading-edge sectors to help them keep pace with their consumers.
From Under Armour's big data strategy to Adidas' 3D printed shoes, sport and fitness are increasingly ahead of the curve and with the advent of chatbots and the Internet of Things, it seems that the sky is the limit.
Our panel will discuss and deconstruct the methods of innovation that brands should be exploring in order to create engaging and immersive experiences for their consumers.
This exclusive invite-only event includes a free lunch for senior brand marketers only. It is a chance to discuss the challenges you're facing launching or ways to fine-tune your future strategy based on the latest trends and insights.
Neil Collard is the Managing Director of leading technology company e3. With 18 years of digital and strategic experience, Neil has spent 10 of them at e3 where he's worked with leading global brands including Kia, Honda, BP and The Royal Navy. He is also a competing iron man.
Matt Boffey founded London Strategy Unit (LSU) in 2012, to offer upstream and unbiased brand marketing advice from the best creatively-minded strategists in London. He has 15 years’ experience with global organisations such as Adidas, Unilever and Nike.
Who are we?
e3 is one of the UK’s most awarded independent digital agencies. We are Sitecore Gold Partners and IBM Watson specialists, Microsoft Certified developers, ISO 27001 certified and one of the first UK agencies to be Cyber Essentials Plus data security certified. We blend this technical expertise with innovative growth strategies to help brands keep pace with their consumers and ahead of the competition. Founded in 1997, we are famous for our work for brands including The Royal Navy, National Trust, Kia, BP and Orange.