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Digiterati Dissertation Presentations (Digital Marketing) Day 1

The Digiterati Training

Friday, 7 June 2013 from 09:30 to 17:00 (BST)

Digiterati Dissertation Presentations (Digital...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Digiterati Members only Ended £5.00 £0.00
Speakers only Ended Free £0.00
Non Members tickets Ended £25.00 £0.00

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Event Details

The most recent batch of Econmsc students to have submitted their dissertations are going to give a series of short presentations of their findings. We are running the presentations over two days - the 7th and 14th June. I will annouce which titles are on which days in due course. Infosys are kindly sponsoring and hosting the event.

I'm still pulling together the titles (PLEASE EMAIL THEM TO ME!)

Confirmed for this date (7th are):

Critical Success Factors in Big-ticket Internet Retailing: A consultancy case study
Simon Walker, Director, Ecommerce Innovation, Stibo Systems Limited 

Business to business content marketing: marketers’ perceptions of best practice
Geraint Holliman

Examining the impact of different content types on Musicademy’s Facebook Page and Blog.
Evidence that empirical analytics data should be considered alongside customer surveys.
Marie Page, Director, Musicademy
(
This presentation will focus on the Literature Review findings so as to ensure maximum relevance for delegates)

The role of market orientation in increasing the maturity of the digital marketing function
Scott Ross, Digital Marketing Manager, Institution of Mechanical Engineers

See http://econmsc-dissertations.eventbrite.co.uk/ for more details on 14th June day.

Other presentations scurrently scheduled for 14th June:

An Integrated and Holistic Approach for Evaluating Online PR
Ruby Victor, Digital Director, Modus Publicity

The weakest link: A critique of the UK’s parent-dependant approach to OCP 
Sophie Smith

Determining the Value of Crystal Ski’s Facebook Page in the Path to Conversion 
Jon Paget, Head of Social Media, SHG, TUI Travel

The impact of page load times on engagement and conversion 
Yusuf Bhana (then eBusiness Manager, Wexas Travel, now Digital Marketing Manager, TranslateMedia. 

Still to be scheduled if possible:

The power of the Pin: A netnographic study of word-of-mouth using Pinterest 
Rob Jones, Consultant, White Stuff

There are three different types of ticket options:

  • A free ticket for the day that you are presenting on
  • A nominal fee ticket for non speakers who are also Digiterati members (i.e. Econmsc students, tutors etc)
  • A normal priced ticket for non Digiterati members
As always drinks will be arranged for after the event.
Do you have questions about Digiterati Dissertation Presentations (Digital Marketing) Day 1? Contact The Digiterati Training

When & Where


Infosys, Canary Wharf

E14 5NP London
United Kingdom

Friday, 7 June 2013 from 09:30 to 17:00 (BST)


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Organiser

The Digiterati Training

Relentless Pursuit of Digital Excellence™ 

The Digiterati is a collective of leading digital marketing experts whose mission is to make the benefits of digital accessible to all businesses regardless of size or market. We are committed to sharing our knowledge with clients through class-leading, actionable digital training and consultancy services. 

Every business is on a digital journey with varying needs and challenges. Our team of senior marketing practitioners - with extensive backgrounds at world-leading brands and agencies, SMEs and startups - design training that delivers value at every level, building and strengthening your team’s digital capability across a range of digital marketing disciplines. 

The Digiterati training and consultancy services give businesses the confidence and skills to become digitally empowered - enabling them to do it for themselves - to create better, longer and more profitable relationships with their customers. 

For additional information visit us at thedigiterati.com where we share our insight and lots of practical tips.

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