Advertising isn’t just about getting noticed—it’s about planning with intention. This Diploma in Advertisement covers every stage of campaign development, from understanding consumer behaviour to crafting and measuring ad content that gets remembered for the right reasons.
With ten clear modules, you’ll start with theory and work through campaign design, media planning, creative direction, evaluation and ethics. You’ll also explore copywriting and advertising research—making this an ideal path for those who want to write, plan or think behind the billboard. It’s all about message, method and mindset.
Learning Outcomes:
- Understand consumer behaviour in advertising planning.
- Build structured, goal-driven advertising campaigns from start to finish.
- Explore media planning across digital and traditional channels.
- Recognise ethical boundaries in advertising content decisions.
- Evaluate advertising effectiveness through measurement techniques.
- Develop persuasive advertising copy across multiple formats.
Who is this Course For:
- Marketing students building foundational advertising knowledge.
- Aspiring advertisers learning media and message strategy.
- Business owners running in-house advertising projects.
- Social media ad specialists crafting campaigns.
- Brand managers managing content across multiple platforms.
- Freelancers writing copy for marketing campaigns.
- Agency staff learning campaign structure and metrics.
- Entrepreneurs exploring advertising beyond visuals.
Career Path:
- Advertising Executive – £32,000/year
- Media Planner – £35,000/year
- Campaign Coordinator – £30,000/year
- Marketing Assistant – £28,500/year
- Creative Copywriter – £33,000/year
- Brand Strategist – £38,000/year