Diploma in Advertisement

Learn advertising strategy, planning and message-building with this online course.

Overview:

Advertising has evolved well beyond catchy jingles and glossy billboards. This online diploma brings together timeless advertising principles with the media mix of today—digital campaigns, brand positioning, and the subtle art of making people care (and click).

Ideal for creative thinkers, strategic planners, and those who wonder why they remember obscure shampoo ads from 1997, this course unpacks how advertising works, what works best, and how to keep it from being ignored.

Learning Outcomes:

• Understand the psychology behind advertising and audience reaction.
• Learn brand identity, positioning, and advertising message development.
• Explore various media platforms and their advertising functions.
• Develop campaign concepts with measurable communication goals.
• Study advertising ethics, regulation and public perception.
• Examine historic and modern advertising case studies.

Who is this Course For

• Marketing students keen to specialise in advertising campaigns.
• Creatives aiming to shift towards promotional media strategy.
• Entrepreneurs planning to handle advertising in-house.
• Small business owners learning message and brand building.
• Bloggers and content creators working with sponsored media.
• Freelancers offering advertising or branding services.
• Media students enhancing their digital knowledge base.
• Advertising enthusiasts just tired of skipping ads.

Career Path

• Advertising Executive – £30,000 average salary
• Copywriter – £32,000 average salary
• Brand Strategist – £40,000 average salary
• Media Planner – £31,500 average salary
• Digital Marketing Manager – £42,000 average salary
• Creative Director – £58,000 average salary