Diploma in Brand Portfolio Strategy Online Course

The Diploma in Brand Portfolio Strategy Online Course is an advanced program designed to equip learners with the skills to build, manage, and optimize brand portfolios effectively. This course provides in-depth knowledge of brand strategy, brand positioning, portfolio management, brand identity, and brand performance evaluation. Participants learn to make strategic decisions that enhance the value of multiple brands within an organization while ensuring consistency and differentiation.

With a focus on practical and globally applicable strategies, this Diploma in Brand Portfolio Strategy teaches learners how to conduct SWOT analyses, measure brand health, interpret evaluation results, and implement long-term portfolio strategies. It explores techniques to create strong visual identities, launch new brands successfully, and maintain brand relevance across competitive markets worldwide.

Learners will gain expertise in mission, vision, and positioning frameworks, brand naming, slogan development, and living the brand culture consistently. The course also focuses on safeguarding brand assets, enhancing brand equity, and driving portfolio growth strategically. By completing this course, participants will be prepared to lead brand portfolio initiatives across industries with confidence and strategic insight.

This Diploma in Brand Portfolio Strategy is ideal for marketing professionals, brand managers, entrepreneurs, business leaders, and consultants seeking to maximize the value of multiple brands under one strategic vision.

Learning Outcomes

By completing the Diploma in Brand Portfolio Strategy, learners will:

1. Understand strategies to build and manage successful brand portfolios globally.
2. Learn to optimize brand positioning and identity across multiple brands.
3. Develop skills to measure, evaluate, and improve brand portfolio health.
4. Apply SWOT analysis techniques for comprehensive portfolio decision-making.
5. Implement strategies to enhance long-term brand equity across markets.
6. Gain practical tools to launch, manage, and sustain multiple brands.

Course Link : Diploma in Brand Portfolio Strategy Online Course

Course Curriculum

• Module 01: Introduction to Brand & Branding
• Module 02: Mission, Vision & Positioning
• Module 03: Brand Name & Slogan
• Module 04: Creating a Visual Identity
• Module 05: Living Your Brand
• Module 06: Launching Your Brand
• Module 07: Performing a SWOT Analysis
• Module 08: Measuring Brand Health
• Module 09: Interpreting Evaluation Results
• Module 10: Keeping the Brand Alive
• Module 11: Going Beyond the Brand

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.