Diploma in Brand Renewal Online Course

The Diploma in Brand Renewal Online Course is a professional program designed for business leaders, marketers, and brand managers who want to revitalize, reposition, and grow existing brands. This course combines strategic product management, marketing insights, and financial analysis to provide learners with the tools needed to refresh brands effectively and maintain long-term market relevance.

By enrolling in the Diploma in Brand Renewal, participants gain practical expertise in product planning, classification, new product development, pricing strategies, brand portfolio management, channel management, and marketing fundamentals. This diploma equips learners to analyze brand performance, identify growth opportunities, and implement renewal strategies that resonate with modern consumers.

The Diploma in Brand Renewal Online Course emphasizes the integration of product management principles with brand strategy. Participants learn to manage the product life cycle, optimize pricing, assess portfolio strengths, and make data-driven decisions that maximize brand value. This course also covers channel strategy and financial metrics critical for successful brand renewal.

Graduates of the Diploma in Brand Renewal are prepared to lead brand revitalization projects, implement innovative strategies, and enhance consumer engagement globally. This professional certification ensures participants can transform underperforming brands into dynamic, competitive market leaders.

Learning Outcomes

By completing this professional diploma, learners will:

1. Understand principles of brand renewal and product management strategies effectively.
2. Develop comprehensive product plans aligned with brand growth objectives.
3. Analyze brand portfolios and optimize products for market performance.
4. Implement pricing strategies to strengthen brand positioning and profitability.
5. Manage marketing channels to support product and brand renewal initiatives.
6. Apply financial analysis to measure and guide brand renewal success.

Course Link : Diploma in Brand Renewal Online Course

Course Curriculum

Module 01: Introduction to Product Management

• Overview of product management principles and their role in brand renewal
• Understanding market demands and consumer behavior for product success
• Aligning product management strategies with brand revitalization objectives

Module 02: Product Classification

• Categorizing products to guide renewal and growth strategies
• Identifying product types and market relevance
• Analyzing product performance to support brand renewal decisions

Module 03: Developing the Product Plan

• Creating product roadmaps to align with brand renewal goals
• Defining objectives, timelines, and strategies for product enhancement
• Integrating market research and consumer insights in planning

Module 04: New Product Development

• Introducing innovative solutions to refresh brand offerings
• Managing ideation, prototyping, and launch processes
• Balancing customer needs and business objectives for effective renewal

Module 05: Levels of a Product and Product Life Cycle

• Understanding product layers and lifecycle stages in brand strategy
• Adapting renewal tactics for each stage of product development
• Maximizing value and extending the life of existing products

Module 06: Product Pricing Strategy

• Establishing pricing models that reinforce brand value
• Applying psychological and competitive pricing methods
• Aligning pricing with renewal and market positioning strategies

Module 07: Product and Brand Portfolio Analysis

• Evaluating product portfolios to optimize brand performance
• Identifying gaps and opportunities for brand expansion
• Strategic decision-making for effective portfolio management

Module 08: Channels Management

• Designing distribution strategies for brand renewal success
• Managing multi-channel marketing and retail partnerships
• Ensuring consistent brand messaging across all channels

Module 09: Basics of Marketing for Products

• Core marketing principles supporting product and brand renewal
• Campaign design based on consumer insights and brand goals
• Integrating marketing strategies into the product management process

Module 10: Financial Analysis for Product Management

• Assessing financial metrics to guide brand renewal decisions
• Evaluating ROI, profitability, and cost management for products
• Using data-driven insights to inform strategic product initiatives

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.