Diploma in Entrepreneurial Brand Development Online Course

The Diploma in Entrepreneurial Brand Development Online Course is a globally recognized program designed to help entrepreneurs, business owners, and marketing professionals create, manage, and grow strong, impactful brands. This course focuses on blending marketing strategy, brand positioning, and digital communication techniques to develop entrepreneurial brands that thrive in competitive markets.

By enrolling in the Diploma in Entrepreneurial Brand Development, learners gain hands-on skills in building marketing models, implementing belief-driven frameworks, optimizing conversions, mastering SEO, designing content strategies, and leveraging multi-channel lead acquisition. This comprehensive program ensures participants acquire practical, measurable skills to launch, sustain, and grow entrepreneurial brands worldwide.

The Diploma in Entrepreneurial Brand Development Online Course equips learners with the expertise to create structured marketing plans, attract customers, enhance brand visibility, and deliver measurable business results.

Learning Outcomes

After completing the Diploma in Entrepreneurial Brand Development Online Course, learners will be able to:

1. Build effective marketing models tailored for entrepreneurial brand growth.
2. Apply belief frameworks to align branding strategies with customer behavior.
3. Optimize conversion rates using advanced CRO techniques and strategies.
4. Implement SEO strategies to improve global brand visibility and ranking.
5. Design engaging content strategies for all stages of the marketing funnel.
6. Integrate multi-channel campaigns to generate leads and enhance brand reach.

Course Link : Diploma in Entrepreneurial Brand Development Online Course

Course Curriculum

Section 01: Building Your Marketing Model

• Introduction to Building Your Model
• Role of Marketing
• Importance of Modern Marketing
• Framework for Building Your Marketing Model
• Step 1: Know Your Numbers
• Homework: Know Your Numbers
• Step 2: How to Measure the Right Numbers
• The Art of Experience Mapping
• The Buying Process
• Homework: Buyer Journey Questions
• Step 3: Conversion Rates
• Do You Know Your Industry Averages?
• Step 4: Building Your Model
• Knowing the Value of a Lead
• Homework: Build Your Model
• Step 5: Building Your Scenarios
• Homework: Build Your Funnel
• Practical Campaign Models
• Next Steps

Section 02: The Belief Framework

• Introduction to the Belief Framework
• Rule 1: Everybody has Beliefs
• Rule 2: Belief is a Strong Motivator
• Rule 3: Belief Precedes Behavior
• Rule 4: All Beliefs can be Developed
• Rule 5: Beliefs can be Measured
• The 5 Belief Framework Principles
• Principle 1: Act like a Mentor
• Belief Framework: Definition of Mentorship
• Belief Framework: A Mentor is Other-Centered
• Belief Framework: A Mentor is Authentic
• Belief Framework: A Mentor is Empathetic
• Belief Framework: A Mentor is an Authority
• Belief Framework: A Mentor is Committed
• Principle 2: Your Customer is Human
• Introduction to Personas
• Homework: Defining Your Target Market
• Elements of a Good Persona
• Telling Your Persona’s Story
• Homework: Personas
• Principle 3: Identify and Establish the Need
• Defining Consumer Needs
• Discovering Your Genuine Contribution
• Create or Satisfy Needs?
• Homework: Identify and Establish the Need
• Principle 4: You Have the Solution
• Journey Specific Solutions
• Homework: Establishing the Solution
• Content Types per Stage
• Homework: Defining the Buying Process
• Principle 5: People Respond to Direction
• Ad & Brand Exposure
• Two Types of Actions
• Creating the Belief Framework
• Homework: The Belief Framework
• Values-Based vs Fear-Based Marketing
• Features vs Benefits

Section 03: Conversion Rate Optimization (CRO)

• Introduction to CRO
• Defining Conversion
• Building Your Conversion Plan
• Step 1: Measure
• 3 Primary Methods of Data Analysis
• Data Tools and Tags
• Homework: Installing Tools
• Important KPIs
• Funnel Pages
• Homework: Dashboard & Reports
• Homework: Segments
• Step 2: Analyze
• Funnel Touchpoints
• Hypothesize
• Prioritize
• Homework: CRO Worklog
• Step 4: Design
• Mobile Design
• Buzzword Compliance
• User Experience
• Consumer Focus
• What’s Missing?
• Step 5: Implement
• Step 6: Learn
• Key CRO Takeaways

Section 04: Search Engine Optimization (SEO)

• Introduction to SEO
• Defining Modern SEO
• The 5 Primary Keys of SEO
• Common SEO Myths and Misconceptions
• Why is SEO Important?
• The SEO Plan
• Part 1: Technical SEO
• Meta Tags (Title, Description)
• URL Construction
• Duplicate Content
• Part 2: Content
• Stage 1: Keyword Research (4 Steps of Keyword Research)
• Homework: Keyword List
• Stage 2: Content Audit
• Conducting a Content Audit
• Stage 3: Competitor Analysis
• Homework: Site Comparison
• Stage 4: User Experience
• Part 3: Linking
• Internal Linking
• External Linking
• Link Flywheel
• Link Types
• Link Building Strategies
• Social’s Impact on SEO
• Homework: Social Influencers
• Metrics: Keyword Rankings, Backlinks, Organic Traffic, Bounce Rate, Page Speed, Conversions

Section 05: Content Engagement Strategy

• Introduction to Content Engagement Plan
• Modern Marketing Funnel
• Why Content Fails
• What Makes Content Valuable?
• Interactive Content
• Personalize Content
• Full-Funnel Content Plan
• Defining Content Type
• Consumer-Centric Content
• Stage 1: TOFU Content
• TOFU Spotlight: Social Media
• TOFU Content Examples
• Stage 2: MOFU Content
• MOFU Goals and Tactics
• MOFU Content Examples
• Stage 3: BOFU Content
• BOFU Goals and Tactics
• BOFU Content Examples
• Stage 4: Retention Content
• Retention Goals and Content Types
• Retention Content Examples
• Measuring Success
• Homework: Content Engagement Plan

Section 06: Multi-Channel Lead Acquisition

• Introduction to Multi-Channel Lead Acquisition
• Data Informed Decision Making
• Primary Success Metrics
• Syncing Your Accounts
• Tracking & UTM Codes
• Homework: UTM Codes
• Custom Dashboards
• Homework: Dashboard & Reports
• Homework: Segments
• All Channels Are Part of the Journey
• Integrated Marketing Communications (IMC)
• IMC Defined
• IMC Strategy
• IMC Examples & Marketing Mix
• Device Agnosticism
• Branded Style Guide
• Manual of Styles & Example Guides
• Channel: Email (Metrics, Design, Personalization, Lead Nurturing Campaigns)
• Channel: Social (LinkedIn, Facebook, Twitter, YouTube, others)
• Channel: Search Marketing (Be Found, Dual Strategies, Boost Conversions, Dominate SERPs)
• Channel: Remarketing (Why Remarketing Works, Types of Remarketing)

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.