Diploma in Search Engine Optimisation

This course dives straight into the fundamentals of search engine marketing and guides you through a well-structured journey into the digital advertising world. From ad copywriting and managing budgets to understanding ad extensions, you'll explore how to develop campaigns that catch clicks without costing a fortune.

Moving deeper into performance tracking and audience targeting, you'll explore both marker-based and mobile-focused approaches in SEM. Learn how to evaluate campaign efficiency, run meaningful tests, and adjust content for different devices—all with a strategic nod to budget, format, and display. No filler, just finely tuned modules designed to strengthen your online advertising know-how.

Learning Outcomes:

• Understand key concepts behind effective search engine marketing campaigns.
• Write compelling ad copy and manage extensions and ad budgets.
• Track ad quality and measure overall campaign effectiveness.
• Apply strategies for segmenting and targeting audience groups.
• Explore display formats and techniques for mobile advertising.
• Test, compare, and optimise ads across multiple platforms.

Who is this Course For:

• Anyone exploring modern digital advertising tools and platforms.
• Business owners interested in budget-efficient online campaigns.
• New marketers curious about search-driven visibility tactics.
• Freelancers offering online marketing services to clients.
• Content creators aiming to improve click-through rates.
• SEO assistants expanding their paid search knowledge base.
• Digital marketing interns brushing up on campaign strategy.
• Professionals switching to advertising-focused marketing roles.

Career Path:

• PPC Executive – £27,000/year
• Digital Marketing Analyst – £32,000/year
• Search Marketing Specialist – £34,500/year
• SEM Campaign Manager – £38,000/year
• Display Advertising Strategist – £36,500/year
• Online Advertising Coordinator – £30,000/year