Direct To Culture July 2024
Where culture meets commerce. Connecting and celebrating Black British owned brands and creators.
Date and time
Location
Protein Studios Shoreditch
31 New Inn Yard London EC2A 3EY United KingdomRefund Policy
Agenda
12:00 PM - 1:00 PM
Welcome Drinks & Reception
1:00 PM - 1:25 PM
Ready Or Not: Consumer and Cultural Trends We Can No Longer Deny
Mas Manima
1:30 PM - 2:15 PM
Peng Black Girls: Taking Ownership and Innovating Afro Hair & Beauty
Tendai Moyo
Bernicia Boateng
Antoinette Ale
Jamelia Donaldson
2:15 PM - 2:45 PM
Break: DJ set
2:45 PM - 3:15 PM
Keepin' It 100: How to Build Brand With Authentic Stories
Elfried Samba
3:20 PM - 4:00 PM
Build To Sell: Fireside Chat with Tim Armoo
Timothy Armoo
4:00 PM - 5:30 PM
Food Break & Evening Admissions
5:35 PM - 6:05 PM
Standin' on Bidness: How To Partner With The World's Biggest Brands
Kenny Annan-Jonathan
Michael Heaven
Chiamaka Ojechi
TBC
6:20 PM - 6:50 PM
Peas in A Pod: Building Community Through Conversations
Courtney Boateng
Renee Kapuku
Host (TBC)
6:50 PM - 7:05 PM
Black Culture Quiz
7:05 PM - 9:00 PM
Networking & DJ Sets
About this event
- 9 hours
Direct To Culture is a business conference unlike any other. A perfect mix of informative key note speakers, panels and networking followed by enjoyment including a Black Culture quiz (with prize giveaways) and an after party.
After the success of our events in October 2022 and July 2023 we are back again for 2024, this time for two days.
The last event had over 400 black founders and creators in attendance. This year we have picked a venue with up to 900 capacity.
Don't miss out on the culture event of the year. Every year we keep on doubling like interest rates!
This year's theme is Transition. The topics of the panels and discussions will be focused on how we move from what was once a vision or idea into building category shifting brands and businesses.
Are you a business owner trying to find new innovative ways to grow your customer base? Maybe you are a person of influence or podcaster trying to find new ways to monetise your influence and audience in non traditional ways?
If you fit into one of these categories, this is an event you need to be at.
Day One - Thursday July 18th 2024
We will be opening up this year's event with a concept store for the culture. We are creating a shopping experience like no other where customers can feel at home with their favourite brands and creators.
This is a free for anyone to access, with the exception of two community invite only activations. Priority will be given to those who buy tickets for the 19th July conference.
What's included in a day ticket:
- Concept Store
- Panel discussions and workshops
Day Two - Friday July 19th 2024
Part One - DTC DAY CONFERENCE:
Informative sessions for 500 brand owners, including 2 panels and a fireside chat with Tim Armoo.
This part of the day is a great opportunity for consumer, personal and media brands to learn, network and develop strategic partnerships.
What's included in the day ticket:
- Welcome Reception
- All presentations and panels with Q&A
- Live Q&A session with our special guests
- Black culture games session - with prize giveaways
- Networking session
Part Two - DTC NETWORKING SESSION:
Come along to listen to the evening panels, enjoy drinks and networking with the 700 guests from the community.
What's included in the evening ticket:
- Evening panels with Q&A
- Live Q&A session with our special guests
- Black culture games session - with prize giveaways
- Networking session