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Disrupt or Die Masterclass and Surgeries
Tue 28 March 2017, 15:00 – 17:00 BST
With the explosion of digital platforms and emergence of new social channels, it is even more essential for you to stand out from the crowd in an increasingly oversaturated market. Charities and campaigners increasingly have to disrupt to get their message to cut through by being more creative, effective and compelling with their marketing to cut through the noise.
We have never lived through such disruptive times. Technological, political and social disruptions have all changed the relationship between people and organisations, brands and governments. In these times, charities need to learn the skills and theory behind effective campaigning and communication in a digital world.
Media Trust's new series of innovative marketing masterclasses will bring charities together with some of the biggest global media organisations. In our first masterclass, we will be teaming up with TBWA to inspire you to shake up your comms and get your charity's voice heard.
TBWA are experts in Disruption, having built their strategic and creative methodology based around Disruption since the early 1990s. Using the lessons that they have learnt from working with clients such as Airbnb, Apple, Lidl, the team from TBWA\London will strip away the hype and get back to the fundamentals of Disruption.
This masterclass will be run by TBWA's Chief Strategy Officer, Amelia Torode, who has advised clients around the world on Disruption, given a TEDx on the neuroscience of branding and written extensively on the subject.
Amelia will be joined with a team of experts from TBWA , giving you the unique opportunity to get 1:1 advice on your charity's marketing and communications from leading agency experts.
This masterclass will help you to:
- Understand the concept, importance and impact of Disruption
- Discover how other charities have applied Disruption to their comms and how you can too with limited/no budget/resources
- Overcome the fear factor, start taking risks and convince your organisation to do so too
- 14:30 - 15:00 - arrivals and registration
- 15:00 - 16:00 - Disrupt or Die - a masterclass on Disruption by TBWA's Chief Strategy Officer, Amelia Torode
- 16:00 - 17:00 - 1:1 surgery sessions with leading experts from TBWA, networking opportunity
Advanced - this masterclass is a good development opportunity for experienced charity professionals who have a solid knowledge of communications, looking for innovative ways to stand out from the crowd.
We would like to acknowledge this generous support from The Marketing Trust in funding this initiative. The Marketing Trust is an independent charity that supports research into markets and training to foster a wider understanding of the benefits of marketing.