Disruption: How two social tech entrepreneurs are transforming the £22bn care industry
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Disruption: How two social tech entrepreneurs are transforming the £22bn care industry

Disruption: How two social tech entrepreneurs are transforming the £22bn ca...

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WeWork South Bank

22 Upper Ground

London, United Kingdom

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Disruption: How two social tech entrepreneurs are transforming the £22bn care industry

Let’s be honest, the words elderly care don't always rouse excitement, but maybe they should. As of 2050, the UN estimates that the global over-65 population will rise by 181%, while the 15-65 population will rise by only 33%.

Are we ready for this?
Often associated with ongoing scandals, it’s long been said that the adult social care system is at breaking point. At the same time, we know technology continues to have profound effects on how we connect and deliver services. Isn’t it time a new generation of digital businesses took on the care industry, making it work better for the elderly, their families and social care professionals? 

Meet Adam Pike and James Ashwell.
In 2014 Adam started SuperCarers with his brother Daniel, a business that connects high-calibre, trusted carers with families seeking compassionate and quality care for their loved ones. Directly connecting families with carers through their digital platform, SuperCarers takes out agency costs, passing on those savings to families and continually investing in their carers.

In the same year, James set up Unforgettable.org, the UK’s first dementia marketplace, after being a carer for his mother. Unforgettable aims to improve the lives of those living with dementia and their carers by providing a platform for products and services, practical advice and a peer community.

Like Adam, James is responding to a forgotten market”. Six million of us will care for someone with dementia in our lives and one in six of us will experience it, yet “when was the last time you saw a dementia shop on the high street?”

For Adam and James, it’s personal.
And arguably it is for us too: one in five people currently living in the UK will live to see their 100th birthday.

Join us to find out why these entrepreneurs are leading a new wave in values-driven business and what they see for the future of elderly care.

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WeWork South Bank

22 Upper Ground

London, United Kingdom

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