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Disruption Marketing – Dynamic Differentiator or Dumbing Down? + Great Netw...

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Location

Location

R.S. Hispaniola (ship moored on River Thames)

The London Group (Lower Deck Boardroom)

Victoria Embankment

London

WC2N 5D

United Kingdom

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Event description

Description

The London Group - Great Networking Monthly

Each event includes presentations and discussions on a burning business topic or issue. This month our topic is: Disruption Marketing – Dynamic Differentiator or Dumbing Down?

“To Disrupt or not to Disrupt?” – That is indeed the question. Why are established corporations and ambitious newcomers alike struggling with this form of marketing? Is the knowledge gap between theory and practical application the reason why so many so-called disruption campaigns appear to fail? What do you really need to succeed? Yes, this really is everything you’ve ever wanted to know about disruption marketing but were too afraid to ask – all crammed into one evening.

In a world where everyone claims to be an expert, we’ve actually found two excellent guest speakers who can make sense of it all.

Duncan Richardson is Managing Director of JDi - a refreshingly unconventional marketing agency. His professional career spans three decades and reads like a Who’s Who of the world’s most successful brands, with clients describing him and his agency as their competitors’ worst nightmare.

Susanne Currid is a strategic marketing expert and Managing Director of The Loop consultancy. Susanne will be discussing the 7Ps of Disruption Marketing. She will explain how the original Ps of marketing including price, product and promotion are undergoing a radical change in today's marketplace. What can we learn from these innovations and how can we implement them to best effect in our own businesses?

So come one, come all – particularly if you think you’ve heard it all before. Trust us, you haven’t!

Plus:

One minute elevator pitches
A chance to introduce yourself and pitch your business (if you wish).

Business 2 Business
An open slot for attendees to outline business opportunities that may be of interest to other members.

Wine and refreshments
Arrive from 6 pm to network over a complimentary glass of wine at The Captain's Table in the Boardroom on the lower deck of the Hispaniola - yes we meet on a ship moored on the River Thames!

This event is open to all - invite your colleagues, clients and partners.

If you are planning to join us, please take a moment to reserve your seat.

Non-members pay £5 for the first visit and £10 per event for repeat attendance.

The cost of annual membership is £120 per year (find out more in our Organiser Profile below).

Location:-

The London Group events are run monthly, usually on the last Wednesday of the month with the formal event starting at 6:00 pm in the boardroom below decks on board the Hispaniola - the Hispaniola is a ship moored on the river Thames. Embankment is the nearest tube, exit riverside, cross the road, turn right and go under the bridge and it’s the first ship. From Waterloo it is a pleasant walk over the Hungerford Bridge. http://hispaniola.co.uk/location/

To apply for membership complete our simple Membership Request Form
To get info sent to your mailbox > Join The London Group-Mailing List
Follow us on Twitter > @the_london_gp
Network with us online via > the 'London Group' on LinkedIn

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Date and Time

Location

R.S. Hispaniola (ship moored on River Thames)

The London Group (Lower Deck Boardroom)

Victoria Embankment

London

WC2N 5D

United Kingdom

View Map

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