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DIT Masterclass: International Website Optimisation & Digital Marketing
Wed 26 April 2017, 10:00 – 16:00 BST
The world is shrinking by the day and having access to the internet, including via smart phones, means borders are no longer a barrier.
An effective digital presence enables you to identify potential customers, understand their needs and behaviours and establish a way of managing traffic, either to grow brand awareness, facilitate consumer research into your products or services or attract new leads and customers.
This course will help you to create an action plan for an international digital strategy including:
• Showing you how to use online research tools
• Helping you plan for international website optimisation
• Looking at creating a strategic approach to social media and social commerce
• Understanding how digital lead generation and international B2B can help attract and grow customers from around the world
There are two sessions available, the first running from 10:00 am - 12:00 pm, the second from 2:00 pm - 4:00 pm. Attendance is free, with all materials and refreshments provided.
Please note: our masterclasses have proven to be hugely popular so we are only able to offer 1 place per company, and priority will be given to companies from the East Midlands region.