Event Information

Share this event

Date and Time

Location

Location

YMCA North Staffordshire

Boardroom

Harding Road

Stoke-on-Trent, England ST1 3AE

View Map

Event description

Description

Diversifying your Offer - Masterclass


Delivered by:

Emma Clarke

Workshop Content:

Customers aren’t looking to buy ‘things’ they’re looking to buy ‘experiences’. Whether you sell beautiful gardens, delicious cake or rich coffee, selling your product on its own isn’t enough. And that’s because there are so many other options out there that are exactly the same.

Diversification in tourism comes from recognition that your product alone is not the reason to buy. What you are actually selling is a whole package that is designed to put a smile on the face of your customer.

Highlights include:

  • Why should I diversify - Never have over 25% of your business reliant from one customer

  • Identifying my current customers - how to break them down and categorise them

  • How to kick the habit - its hard to change but we will learn how to do it

  • What should I do?

  • How to identify the opportunities? - what do you do best and how can you promote it?

  • What can I do? Can you grow or change your business to attract new customers

Top 3 Benefits of Attending:

  • Stop putting all your eggs in one basket

  • Understand how easy it is to look for new business

  • Make you understand you do have a strong product to attract new customers

Pre-requisites:

There are no pre-requisites for attending this workshop.

Follow on courses:

There are no other related follow-on courses.

Who should attend?

This workshop has been created for business owners and sales/marketing managers, higher management team members.

Agenda

09.15 - 09.30 - Arrival & Registration

09.30 -15.30 - Masterclass

Please note - lunch is provided on the Mastercass, if you have any dietary requirements please email this at your earliest convenience to tourism@winningmoves.com.

Directions: https://ymcans.org.uk/contact-us/

Event Terms:

Support under the Destination Staffordshire Support for Tourism Businesses programme is only available to Staffordshire based tourism SME’s and therefore Destination Staffordshire have the right to cancel events at anytime if we do not receive sufficient quantities of Staffordshire businesses attending.



Tags

Tags

Share with friends

Date and Time

Location

YMCA North Staffordshire

Boardroom

Harding Road

Stoke-on-Trent, England ST1 3AE

View Map

Save This Event

Event Saved