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ERDF logo and Collaborate logo

Diversifying your Offer - Masterclass

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Workshop Content:

Customers aren’t looking to buy ‘things’ they’re looking to buy ‘experiences’. Whether you sell beautiful gardens, delicious cake or rich coffee, selling your product on its own isn’t enough. And that’s because there are so many other options out there that are exactly the same.

Diversification in tourism comes from recognition that your product alone is not the reason to buy. What you are actually selling is a whole package that is designed to put a smile on the face of your customer.

Highlights include:

  • Why should I diversify - Never have over 25% of your business reliant from one customer

  • Identifying my current customers - how to break them down and categorise them

  • How to kick the habit - its hard to change but we will learn how to do it

  • What should I do?

  • How to identify the opportunities? - what do you do best and how can you promote it?

  • What can I do? Can you grow or change your business to attract new customers

Top 3 Benefits of Attending:

  • Stop putting all your eggs in one basket

  • Understand how easy it is to look for new business

  • Make you understand you do have a strong product to attract new customers


There are no pre-requisites for attending this workshop.

Follow on courses:

There are no other related follow-on courses.

Who should attend?

This workshop has been created for business owners and sales/marketing managers, higher management team members.


09.15 - 09.30 - Arrival & Registration

09.30 -15.30 - Masterclass

Please note - lunch is provided on the Mastercass, if you have any dietary requirements please email this at your earliest convenience to or call Leicestershire Promotions on 0161 225 4074.

Directions: TBC

Event Terms:

Support under the Collaborate Support for Tourism Businesses Programme provided by Winning Moves and Leicestershire Promotions is only available to Leicestershire based tourism SME’s and therefore Collaborate Support for Tourism Businesses Programme have the right to cancel events at anytime if we do not receive sufficient quantities of Leicestershire businesses attending.

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