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DIY PR for Academics with Dr Pragya Agarwal (4 week online course)

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This 4 week course STARTING 3RD JUNE is for academics who want to learn practical tips to increase their influence and authority, to establish new networks and connections, and develop communication stragies for staying on the radar of other academics and media. This course is for any postgraduate student/academic who wants to get their work noticed and establish themselves as an expert. If you are writing a book, or planning to write one, this is absolutely crucial to increase your customer base, and be noticed by mainstream publishers. This course is also for any academics, who wish to forge a freelance career and increase their network of influence.

Most academics are encouraged to disseminate their research through publications and conferences, but they are not taught how to use marketing and PR tools and strategies to get their research noticed by newspapers, radio and television. Networking through traditional conferences is fine, but there is so much more that can be done on an individual level. More prestige leads to more funding, more industry partnerships, and more opportunities both within academic circles and outside. As funding bodies and institutions increasingly look for impact, PR can be a very useful way to generate and measure impact.

Most Universities have a press office, but they are primarily concerned with their institution’s image in order to recruit students and increase public awareness. On the other hand, this course will allow you to create your own PR strategy independently, and be in control of how and where you disseminate your research in a consistent and focussed manner.

Many successful academics are now practising PR, although most of them employ PR agencies to do this for them. This can cost hundreds of pounds each month.

I have demonstrated that it is completely possible to create a very successful DIY PR strategy both as an Academic and as a Freelancer on a shoestring. And, I will show you how to do the same.

The details of the course:

  • Four-week online course. The next course starts on 3rd June 2019
  • There are only 10 spaces
  • You will be added to a dedicated closed facebook members only group
  • I will be present in the group to run regular facebook lives with q&a and respond to all individual queries
  • Each Monday you’ll be set a task to be submitted by Friday and I’ll give you individual feedback over the weekend
  • You can work at your own pace but each weekly task will not take more than 1-2 hours to complete
  • It costs £130 (a LOT cheaper than paying someone else to do your PR – even just for one day. This will set you up for life).
  • You have access to all the materials and templates even after the end of the course

The topics on the course include (but are not limited to): How to create a social media presence and authority, how to find your story, how to pitch to journalists, how to get noticed by journalists and media, how to reach a wider customer base through networking, what are the various platforms that you can use, and how to maximise the opportunities offered by the various platforms.

About me

I am a social and creative entrepreneur, freelance writer and a two-time TEDx speaker. I have also been listed as one of the top 100 most influential women in social enterprise in the UK on WISE100, and one of the 50 people making an impact in the India-UK corridor on the High and Mighty list.

I was a Senior Academic in top UK and US Universities for more than 15 years after completing a PhD from The University of Nottingham, and have published many scientific research papers and books, some of which are on the recommended reading list for leading courses across the world. I was one of the youngest to be awarded a Leverhulme Early Career Research Fellowship straight after my PhD at the School of Computing, University of Leeds and I was the first female Lecturer and Director of MSc in GIS in the Geomatic Engineering department at UCL.

I am now a freelance workplace consultant, writing and speaking about bias, diversity and inclusivity, and with extensive experience of working with schools and organisations, running workshops on sexism and the value of creativity to drive innovation. I also run two businesses, one of which is a social enterprise, and am the founding director of a charity think-tank ’50 Percent Project’ about how bias affects status of women around the world.

I am a regular contributor for Forbes with some of the most read articles on the site. I also write regularly about bias, parenting, race and identity for Huffington Post and Times Higher Education, The Guardian, Metro, Telegraph, Independent, and various other magazines. And, I also blog regularly on my own websites. Recently, I was invited to join a pilot project by LinkedIn as one of the top voices on the site in 2018, where one of my articles on Unconscious Bias was read by 25,000 people. I have also been an invited guest on several international podcasts, BBC Breakfast, Radio 5 Live, BBC Merseyside, BBC Radio 4, Australian Broadcasting Service and many other radio channels worldwide. I am regularly called upon by radio and television to comment on recent news articles, and have been interviewed by most national newspapers, and some briliant blogs and podcasts.

I am also currently writing a book for Bloomsbury Publishing.

I have a following of around 20K across all social media platforms, and it is growing rapidly.

Here are a few relevant links:

  • Linkedin: https://www.linkedin.com/in/pagarwal
  • Twitter: https://www.twitter.com/DrPragyaAgarwal
  • Instagram: https://www.instagram.com/the_art_tiffin
  • Facebook: https://www.facebook.com/DrPragyaAgarwal
  • https://www.huffingtonpost.co.uk/author/pragya-agarwal/
  • https://www.forbes.com/sites/pragyaagarwaleurope
  • https://www.thearttiffin.co.uk
  • https://www.theguardian.com/small-business-network/2017/sep/16/letter-to-my-younger-self-pragya-agarwal-hedge-and-hog-prints
  • https://www.independent.co.uk/voices/racism-islamophobia-migration-diversity-language-a8550451.html
  • https://www.theguardian.com/commentisfree/2017/nov/27/budget-million-homes-lonely-people-community
  • TEDx talk: https://www.youtube.com/watch?v=cNBezI6KK8k


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