DIY press release: raising your charity’s media profile
Through a series of practical exercises this workshop provides an introduction to media-focused PR for charities and community groups. The main aim of this workshop is to help charities maximise the impact of their press releases.
You will learn:
- How the media works
- What makes a good story
- How to create powerful press releases that maximise your chances of being noticed by journalists
- Practical ideas for getting free publicity for your cause
This is an interactive half day group clinic, so we ask that participants bring along a press release that we can develop together as part of the session.
Trainer bio: James Gray
James is principal consultant and trainer at Caraway, a communications and marketing agency specialising in the charity, arts and museum sectors. Before setting up Caraway in 2011, James held a range of marketing and public relations roles in national charities, arts organisations and campaigns.
James has been widely quoted in the media and has written on politics and social policy for a range of national publications.
Cancellations and Refunds:
If you cancel your place at least 2 working days before the event takes place then you are entitled to a full refund by request. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.
If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.
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Small Charities Coalition
Small Charities Coalition is a national membership organisation that helps trustees, staff and volunteers of small charities access the skills, tools and information they need to get going and do what they do best.
For more information visit www.smallcharities.org.uk