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Do You Measure Up? Getting to Grips with Evaluation and ROI

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A must for in-house communications professionals.

In support of the international Association for the Measurement and Evaluation of Communication (AMEC) Measurement Month.

Grayling’s Danica Ross (chief client officer), and Jon Meakin (global head of strategic services, and AMEC board director) will discuss the top challenges facing in-house comms professionals, when it comes to demonstrating ROI to the higher-ups, and what they should be looking for from their agency partners.

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