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Does This Come in Men’s? The E-Commerce Gender Gap.
Thu 23 March 2017, 08:30 – 10:00 GMT
His and Hers. Slacks and skirts. Birds and Blokes. Mars and Venus. Tablets and Smartphones. Wait, what?
We all know that gender gaps exist everywhere. As digital designers, however, we started to wonder—is there an e-commerce gender gap? A great e-commerce experience is relevant, personalised, attuned to customer attitudes, and tailored to our technology habits. So does it really make sense to sell push-up bras and boxer briefs with genderless design thinking?
We’ve been interviewing consumer panels and conducting untold hours of research to find the answer. And so far, we’ve learned that the biggest gap of all lies between our expectations and reality!
Please join us on the 23rd March at the Hospital Club for a very lively breakfast discussion about the e-commerce gender gap, and the possibility of designing a “his” and “hers” shopping experience.