Knowing your market is key to success – you must be able to measure the potential value of your product, and show it to potential clients. This workshop will show you how to conduct the market research that will enable you to do both of these things.
This workshop aims to provide students with an understanding and experience of market research practices. During the workshop students will discuss how to design and implement a market research plan, design a research instrument, collect and analyse data, prepare an oral presentation and report the key findings of their market research.
The main topics of study are as follows:
•Introduction to market research: Defining and designing market research;
•Understanding data: Secondary data and databases;
•Primary data collection techniques;
•Sampling and sample design;
•Data analysis techniques;
•Communicating the results of market research.