Doing Business in China - Expectations vs Reality

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Are you interested in expanding to China? Want to know more about opportunities in the Chinese market? This webinar is for you!

About this Event

This session will cover everything you need to know about doing business in China, and what it is actually like expanding to the Chinese market. You will have a unique chance to hear from our China team, partners and companies in-market on the opportunities, challenges, and advice to keep in mind when considering expansion to China.

This session will cover topics such as:

  • Current economic situation in China and Covid-19 updates
  • How to set up an entity in China
  • Partnering with a Chinese firm
  • What to consider before entering the market
  • Cultural considerations to keep in mind
  • Learnings from the frontline.


  • 8am - Welcome from the Mayor's International Business Programme
  • 8.05am - Overview of the current business landscape in China by Tom Simpson of the China Britain Business Council
  • 8.15am - Fireside chat with Robert Fenner from Taylor Wessing on considerations for expanding to China
  • 8.35am - Alumni spotlight: Hear from Paul Sheedy from about his success in setting up a business in China
  • 8.50am - Panel Q&A
  • 9.25am - Closing remarks

About the Speakers:

Tom Simpson (Managing Director, China for the China-Britain Business Council) Tom is the Managing Director, China Operations & China Chief Representative at the China Britain-Business Council overseeing their thirteen offices in China based out of Beijing. Tom has been at the China-Britain Business Council since joining in 2013 as Guangzhou Chief Representative, Assistant Director for South China. He has previously served as the Chongqing General Manager for the British Chamber of Commerce Southwest China from 2010-2011 and General Manager of the British Chamber of Commerce Guangdong from 2011-2013.

Robert Fenner (Partner at Taylor Wessing) Robert advises companies and investors on their buy, build and exit strategies. He works with UK or international companies at all stages of their development. As part of Taylor Wessing's China group, he helps many Chinese State Owned Enterprises and other large Chinese and South East Asian companies expand internationally.

Michael-Florian Ranft (International Head of China Group at Taylor Wessing) Michael Florian is the founder of the Shanghai and Beijing offices and heads the international China Group of Taylor Wessing. He is considered a leading expert in Sino-foreign transaction business. Since the early 1990s, he has been advising on investments in and out of China - from project structuring (including IP), drafting and negotiating contracts to questions of subsequent business operations.

Paul Sheedy (CEO and Founder of An alumnus of the Mayor's International Business Programme, Paul is a serial entrepreneur in innovative technology with many years of experience in doing business in China. He is experienced in loyalty data solutions globally, digital comms, design and detection systems.

Cathy Xu (Vice President, Shanghai Office, London & Partners) Cathy Xu is the Vice President of London & Partners Shanghai office, responsible for Business in East China. She used to work in the British Consulate General Shanghai for almost 10 years, including in the FCO and DIT roles. She is experienced in government relations and promoting Trade and Investment Between UK and China.

Who should attend:

This event is aimed at Mayor's International Business Programme companies who are interested in expanding to China. If you're not already enrolled on the programme, you can apply here.

Companies in the urban sector who are interested in joining the virtual trade mission to China, which is taking place in July, are also highly encouraged to join this session. To register your interest in the urban sector virtual trade mission, click here.

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