Doing Business in the US - Inverness

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Eden Court Theatre

Bishops Road



United Kingdom

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Event description
Learn how to sell your products to Scotland's top international trading partner - the US.

About this Event

Could exporting to the US be good for your business?

Join our free, one-day workshop for information on planning your entry into the US market.

With the US being Scotland’s top international trading partner, worth an impressive £4.6bn pa, you can discover how your business can take advantage of the opportunities out there and find out more about the support available.

The seminar delivers a practical, content-rich experience drawing on expertise from industry and in-market specialists, where you can ask questions, build up knowledge, and gain the confidence you need to take the first steps towards exporting to the US. There is also a breakout session for tourism businesses to find out how to unlock the potential of this sector, which accounts for 20% of overseas visitors to Scotland.

Why attend?

The workshop will cover a range of key topics, including:

  • Overview of the US market
  • Sectoral opportunities
  • Financial and legal considerations
  • Routes to market
  • Support available


9.00 Registration & coffee

9.30 Introduction & welcome – Interim Director of Strategy and Regional Economy, Highlands & Islands Enterprise

9.40 Welcome – Allan Hogarth, Executive Director, Scottish North America Business Council (SNABC)

9.50 Keynote speaker - Gus Franklyn-Bute, Senior Regional Investment Advisor, Embassy of the United States of America

10.05 Market overview and sectoral opportunities – Ewen Cameron, Head of Trade Services, Scottish Development International (SDI)

**10.30 Breakout session for tourism businesses **

All other sectors:

10.30 10 Steps to US Expansion, including US tax planning - Nora Rothrock, Group Managing Director, US Tax FS & Julia Summerville, Senior Director, Private Client Services, RSM

10.45 Legal considerations - Alasdair Freeman, Partner, Burness Paull LLP

10.55 Coffee

11.10 Case study – Martin Murray, Owner, Dunnet Bay Distillers

11.25 Panel discussion – opportunities and challenges

11.45 Case study – Jason Dobson, Sales and Creative Director, Contagious

11.55 Panel discussion – routes to market and support available, Stewart Miller, Export Adviser, SDI

12.45 Exporting support – Stewart Miller, Export Adviser, SDI/HIE

1.00 Networking lunch

1.30-3 One to one meetings

**Tourism breakout session**

10.30 – 11.20

Market overview and insights – Siobhan Rieley - Market Manager for the Americas, VisitScotland – 20 mins

Case study – Stewart Marshall, Operations Manager, Johnstons of Elgin - 15 mins

Questions – 10 minutes

Sign up today

If it sounds unmissable, that’s because it is! Book now to secure your place and get the expert knowledge, insights and confidence you need to get things moving for your business in the US.

Can’t make it in person?

There is an option to watch the main event online on the registration form. Please note the tourism breakout will not be livestreamed but will be filmed.

Doing Business in the USA is delivered by the Scottish North American Business Council (SNABC) in partnership with Highlands and Islands Enterprise (HIE). The event is partly funded by both HIE and ERDF under the European Regional Development Fund Scotland Programme 2014-2020.

We wish to make you aware that there may be photography and/or video footage taken at this event, which will be used to promote Highlands and Islands Enterprise. If you do not want your photo to be taken or to be filmed please let the event organiser know in advance. HIE’s full privacy statement is available to view online (

Click here to find out more information on the Europe & Scotland European Regional Development Fund.

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Eden Court Theatre

Bishops Road



United Kingdom

View Map

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