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Donna Lichaw - Storymapping the User Experience

Software Acumen

Wednesday, 3 May 2017 from 08:45 to 17:00 (BST)

Donna Lichaw - Storymapping the User Experience

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
1 day workshop. Ticket booked by 27th April   more info 2d 4h 46m £455.00 £0.00 £91.00
2 day Combined ticket for full conference and 1 day workshop. Booked before 27th April   more info 2d 4h 46m £675.00 £0.00 £135.00

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Event Details

A UX in the City Manchester pre-conference workshop.



What does a great user experience have in common with a great story? Everything.

Translating complex concepts into simple, impactful narratives can help you more effectively imagine and evaluate your products, campaigns, content and features - before committing to expensive pixels and code. Developing a product with an experience that engages, influences and inspires can be a daunting task - but the art of crafting a compelling story is easily learned.


In this workshop you will learn how simple storytelling techniques can transform your next idea, product, campaign or strategy from good - to great. Whether you are creating something from scratch or optimising it for conversion, activation or engagement, mapping the story first will help you determine how to envision and develop something people not only love to use, but use and recommend often.

Specific takeaways

Learn how to increase first-time and lifetime customer engagement by:

  • crafting simple, powerful business, product and customer stories that inspire your target audience

  • defining and refining your product’s core value proposition

  • evaluating the product-market fit as it relates to audience engagement

  • identifying how and why people will discover, use, pay for and get excited about your product

  • mapping out strategies to get people to adopt, use, and evangelise your product

This workshop is for anyone who builds products, services or campaigns that people engage with: designers, product and project managers, marketers, content strategists, developers, entrepreneurs, and executives have all taken the workshops and reshaped how they build, talk about and sell products. The workshop has garnered praise from top names in the technology, publishing, entertainment and consumer goods sectors, including PayPal, Spotify, NY Public Radio, Wall Street Journal, Walmart, Conde Nast and Yahoo!.


We release tickets in small batches and ticket prices will increase as the event approaches.


The super-early bird ticket is the cheapest available ticket for this event.
Once these tickets have ended please contact us for group booking discounts (3+ people).

Other promotional codes will be available through event supporters and local user groups. Please check your user group web page or contact your user group organiser and ask them to support the event. 

For more information or to contact us, please follow @uxcitymanc and #uxcityMCR on Twitter or contact Software Acumen - the event organisers. 

Software Acumen is a registered trademark of Software Acumen Ltd.    

Do you have questions about Donna Lichaw - Storymapping the User Experience ? Contact Software Acumen

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When & Where

The Studio
51 Lever Street
M1 1FN Manchester
United Kingdom

Wednesday, 3 May 2017 from 08:45 to 17:00 (BST)

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Software Acumen

Software Acumen is a Cambridge based company specialising in practical events for the software community.

For more information on this or any of our events please contact us:

E: or

T: +44 (0)1223 900107

Software Acumen is a registered trademark of Software Acumen Ltd.   

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Donna Lichaw - Storymapping the User Experience
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