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Dorie Clark on How to Stand Out from your Peers

Sensible Media Ltd

Thursday, 3 November 2016 from 18:30 to 19:45 (GMT)

Dorie Clark on How to Stand Out from your Peers

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Webinar registration 27 Tickets Ended £37.50 £0.00

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Event Details

Social media and related technologies provide a powerful channel to communicate our expertise and talents: to stand out from the crowd.

Most people however don’t explore these possibilities. They don’t know what to talk about, don’t know where to start and don’t feel that they have time to spare.

In this webinar, Dorie Clark, adjunct professor at Duke business school and author of Stand Out and Reinventing You shows how to define a professional niche and strategically - even if your spare time is limited - differentiate yourself in your chosen field.

Develop your professional niche
Drawing on interviews with gurus and experts like Tom Peters, Robert Cialdini, Seth Godin and David Allen, Dorie Clark will show:

  • How you can define a professional niche that others cannot easily replicate

  • Why you need to devote time to research, and how you can do this efficiently

  • How you can combine activities and repurpose content to get “double duty” from your brand building

  • Why you don’t need a big idea, you just need to identify an unmet need in your profession

  • How to use social media, blogging and traditional publishers to increase your exposure

  • How to turn your niche into a living using the “smorgasbord” strategy

This webinar takes a practical approach drawing on more than 50 cases studies to show how professionals in industries like real estate, urban planning and management consulting have transformed their careers by establishing themselves as experts in their fields.

We will also look at how networking has changed as a result of technology and examine how professionals can be comfortable with an online-first networking environment in which you can forge deep relationships well before meeting someone face to face,


There is some pre-reading associated with this webinar including a pre-webinar workbook. Please be prepared to do some pre-reading if you wish to get the most out of this webinar.


What you get from the webinar
All participants receive:

  • Access to the webinar and the chance to ask Dorie questions live
  • Video recording for download after the event
  • Access to bonus materials resource pack.


A full refund-on-demand is available to all participants at any time.  Please email refund requests to


About Dorie Clark

Dorie ClarkDorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and was a Washington Post bestseller. 

A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.”  She is a frequent contributor to the Harvard Business ReviewTIME, and Entrepreneur. and is a marketing strategy consultant and speaker for Google, Microsoft, Yale University, Fidelity, the US State Department, and the World Bank.  Learn more at

Do you have questions about Dorie Clark on How to Stand Out from your Peers? Contact Sensible Media Ltd



Sensible Media Ltd

Sensible Media publishes online career guidance for business schools around the world.  You can find out more here.

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