Welcome to Dream Diary, Deborah's personal journey of building The Women's Association, a lifelong ecosystem to support women and girls in making their dreams a reality. Each conversation in this series is a page in her diary, written with the help of dream builders who’ve walked their own paths of resilience, ambition, and courage.
On Monday she is turning the page with Aron Gelbard;
Aron co-founded Bloom & Wild in 2013, and in twelve years has built Bloom & Wild into Europe’s leading D2C flower and gifting platform, delivering millions of bouquets and gifts every year. Bloom & Wild's success has come from its proprietary vertically integrated tech platform and supply chain, and from building industry leading levels of consumer advocacy.
The Bloom & Wild Group operates in eight European markets with a family of three consumer brands, having acquired Netherlands based bloomon and France based Bergamotte in 2021.
Under Aron’s leadership, Bloom & Wild has raised over £100m in equity funding from investors including General Catalyst and Index Ventures.
The Bloom & Wild Group is a certified B Corp, has been certified carbon neutral since 2020, and is a signatory of the UK's Tech Zero pledge.
Prior to Bloom & Wild, Aron worked in consulting at Bain & Company in London and Silicon Valley. He has an MA from Oxford University and an MBA from Harvard Business School.
Aron is also an angel investor, a trustee of Fareshare (the UK's leading food redistribution charity), and a pledger to Founders Pledge.
