Dream Diary with Deborah B. Williams & Zoe Scaman

Welcome to Dream Diary, Deborah's personal journey of building The Women's Association, a lifelong ecosystem to support women and girls in making their dreams a reality. Each conversation in this series is a page in her diary, written with the help of dream builders who’ve walked their own paths of resilience, ambition, and courage.

On Wednesday 24th September she is turning the page with Zoe Scaman;

Zoe Scaman is the founder of Bodacious, a strategy studio dedicated to illuminating new frontiers of innovation within brands and entertainment. Combining over 20 years of experience with a futurist lens, she crafts transformative strategies that harness emerging technologies and cultural shifts for clients including Nike, Netflix, Oatly, EA Games, Lego, Coca-Cola, and Snapchat.

Her thought leadership has reshaped industry perspectives through influential publications including The New Fandom Formula, which sparked global conversations with entertainment and sports organizations, and The New Creator Manifesto, which forecast the shift from creator to community economies. Her powerful essay Mad Men. Furious Women drew international attention from The Times, The Guardian, and Fast Company for its commentary on systemic harassment in advertising.

Zoe continues to push boundaries with works like Decoding Community, The Multiplayer Brand, The Creation Generation, and The New Landscape of Loyalty. Her recent publication The Motherload highlights the challenges mothers face in the advertising industry. Her latest report, Growth2, explores a radical new way of understanding value creation in complex systems, challenging traditional notions of growth and offering a provocative vision for the future of business and innovation.

Beyond Bodacious, Zoe serves as strategy lead for 77X, NBA star Luka Dončić's youth-culture studio. Her career spans innovative agencies like Naked Communications and Droga5, and entertainment powerhouse Ridley Scott Creative Group, where she collaborated with global stars including Enrique Iglesias and DJ Khaled.

A sought-after keynote speaker, Zoe has presented at prestigious events for organisations including Meta, Snapchat, Sony Music, NBCUniversal, L'Oréal, and many more. She balances her forward-thinking work with family life and a newfound love of gardening—remaining passionate, prolific, and as she puts it, "perpetually exhausted."