Dream it, Plan it, Do it - Business Planning Class

Week 1. Dreaming Up the Idea

Learn how entrepreneurs develop business ideas and what inspires people to go into business. Define your own business concept, explore market research tools, and understand how to validate—or even borrow—an idea that has real potential.

Week 2. Developing a Strategy

Every business begins with a solid strategy. In this session, you’ll explore different business models, identify how your idea can make money, and outline a clear plan for how your business will operate and grow.

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Week 3. Branding That Sticks

Every successful business needs a strong identity. Discover your brand personality, voice, and message, and learn the basics of visual branding. This session also introduces simple strategies for beginning to market your business to customers.

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Week 4. Money Matters: Understanding Profit

Learn the essentials of how businesses make money and what drives profitability. This session covers basic business operations, cost considerations, pricing, and how to ensure your business model can generate sustainable profit.

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Week 5. Funding & Forecasting Essentials

Explore where to find the finances to start your business—even on a shoestring budget. You’ll learn about different funding options and how to build a simple financial forecast to plan ahead with confidence.

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Week 6. Staying Within the Rules

Understand the legal and tax requirements that help you run a business with integrity. This session covers the key laws, registrations, and compliance essentials, including how to prepare for your tax return and meet your obligations as a business owner.