If you have a website for your brand but it’s not getting the attention it deserves, you might have realised already that the not-so-secret answer to your business needs is to optimise your search engine rankings. Having your website appear higher up in Google search results will inevitably drive more traffic to your brand, ultimately helping you to build out a robust content marketing strategy and a base of loyal customers.

This afternoon virtual masterclass, with Pootlepress founder Jamie Marsland, has been designed for beginners to the world of SEO. Discover the fundamentals of how search engines work and why they favour some links over others, how to optimise your strategy to outrank your competitors, and how to ultimately build your customer base.

Importantly, you will leave this class having understood how to drastically improve the discoverability of your website, and will have started to create your own content marketing plan, preparing your business for the attention and success it deserves.

Course Content

Understand how search engines work
Keywords: what are they and why does it matter which ones you should use?
How to rank higher in Google, and get more traffic
How to outrank your competitors
Start your own content marketing plan
Common mistakes to avoid
Q&A

This course is for ...

Freelancers, business owners, aspiring entrepreneurs and marketing professionals
Anyone looking to sharpen their digital marketing skills

Tutor Profile

Jamie Marsland is the founder of Pootlepress, a business specialising in WordPress training. Over the past four years, Jamie has trained more than 2,500 people on WordPress, and is passionate about the future of the web. Find Pootlepress on Twitter here.

Course Details

Date: Tuesday 18 January 2022
Time: 3pm-6pm (GMT)

3pm GMT | 4pm CEST | 7am PDT | 10am EDT

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar two hrs before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website

Drive more traffic to your website: A beginner’s guide to SEO