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E-Commerce for Exporters – Six steps to export success
Tue 24 January 2017, 09:00 – 17:00 GMT
This is an intensive and interactive one day Masterclass which introduces delegates to the essential six steps in preparing your company for export success.
Diagnostics – getting ‘fit for purpose’ and defining a strategy:
Technical SEO and Keyword analysis – Footprint Digital
Getting the best from Google Analytics – Social B
Routes to market – targeting priority export markets
Translating and localisation of some or all of your existing website – Susannah Poulton – DIT International Communication Adviser
E-Marketplaces - Listing your products on a global e-Marketplace Derek Scanlon – Digital Trade Adviser
Marketing – developing a marketing strategy to support your export strategy
Defining the best marketing channels [e.g. Search, Social media, PR, offline] – Montage
Developing strategy and budgets for ‘Paid’ marketing [e.g. AdWords, Facebook Ads] - Anicca
Why attend this event?
e-Commerce platforms and a well thought out strategy brings real gains in growth for many companies looking to trade internationally. Delegates will have the opportunity to
- Find sector-specific knowledge from expert speakers
- One-to-one meetings to cover your individual questions and projects.
For more information contact +44 (0) 1707 398 398 or email email@example.com