E-commerce  Fundamentals - Understanding the keys to e-commerce

E-commerce Fundamentals - Understanding the keys to e-commerce

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Online event

Learn about selling online during this interactive workshop about how to engage with e-commerce and help plan your path to business online.

About this event

Do you already sell online or want to? Ever thought about how to up your game with e-commerce and increase your returns and your margins? Ever wondered simply how it all works and how to make it work better for you? If so this workshop could be for you.

What benefit will I get from this course?

This workshop will cover the key fundamental elements of e-commerce with the SME in mind. Nathan Lomax, Co-Founder of Quickfire Digital will take you through a tour of the main things to consider and address if you wish to start or up your e-commerce strategy.

Taking you thought the basics, this fast-paced but interactive workshop will enable you to learn the steps and areas to help you start planning and improving your online sales strategies.

During this interactive workshop you will gain an understanding of:

  • User Journeys
  • Barrier to Entry
  • Building Loyalty, Trust and Rapport
  • Building Order Values
  • Subscription Models
  • Importance of Delivery and Fulfilment
  • Importance of Personalisation


09:55 Zoom Registration/Introductions

10:00 Workshop Introduction to E-commerce

10:10 Understanding and Creating a Clear User Journey

10:20 Reducing Barriers to Entry and Friction

10:30 Building Loyalty

10:40 Building Average Order Values and Lifetime Value

10:50 An Introduction to the Subscription Model (Information, examples and sources of reference and support and guidance)

11:05 Building Trust and Rapport

11:20 Fulfilment & Delivery

11:35 The Importance of Personalisation

11:50 Summary and Q & A

12:00 Event Close

This event will be recorded. It will be available for a short time for the attendees to review through a dedicated link. This recording will also be stored as part of the evidencing of the event for our auditing purposes for our funding. This is only for private and confidential use and will not be made public unless otherwise stated. By signing up for this event you agree to being recorded throughout this event.

About the Trainer: Nathan Lomax, Quickfire Digital

Nathan Lomax is co-founder of Quickfire Digital. An e-commerce focused digital transformation agency focused on maximising efficiency, scalability and profitability through the use of technology. This session will break down the e-commerce fundamentals into greater detail so you can identify areas of weakness within your organisation and where you need to focus your time to maximise your return on investment.


I want to book for more than one person from my company?

Due to the popularity of these events, we are only able to allow one person per company to attend. However, please email ellie.watson@newangliagrowthhub.co.uk, if you wish a colleague to attend as well and if we have cancellations we will notify you immediately on a first-come, first-served basis to offer another ticket.

How can I contact the organiser with any questions?

Please email ellie.watson@newangliagrowthhub.co.uk if you have any questions or queries.

What will be done with the information I supply?

Your information will be stored on Eventbrite according to Eventbrite’s terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, this is to provide evidence of your attendance and will be kept on the server as evidence for our ERDF funding. After your attendance will be stored on the secure Growth Hub CRM system. This is required in order to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates any only accessible to Growth Programme and authorised personnel. If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for ERDF funding.

State Aid Declaration

This event is delivered, free of charge, to SMEs (SME is defined as an Enterprise with fewer than 250 employees and has either an annual balance sheet not exceeding 43m Euro or Annual Turnover not exceeding £50m) other restrictions may apply. This support is being provided as de minimis aid under EC Regulation 1407/2013 (De Minimis Aid Regulation). The value of this support has been calculated as £100 (Information, Delivery and Diagnostic of 2 hours delivery).

Please note: This is not a request for payment; we are merely required to notify you of the value, which will be relevant if you wish to apply or have applied for any other de minimis State Aid in the future. There is a ceiling of €200,000 for all de minimis aid provided to anyone organisation over a three fiscal year period (i.e. your current fiscal year and previous two fiscal years).

This event, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 12 months

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