E-Commerce Journey - Programme of Events

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The E-commerce Journey is a series of 10 webinars designed to look at different crucial steps for the Borough’s creative industries.

About this Event

The E-commerce Journey 2020-21

Creating an E-commerce angle to a business merely involves setting up a digital online store. But to have a successful, thriving E-commerce channel involves much more. To manage a successful digital store is to embrace several aspects of business, many of which are not digital at all.

This support package is for businesses and entrepreneurs from the creative industries based in the Ards and North Down Borough Council area. This series of 10 webinars is designed to look at different crucial steps for the Borough’s creative industries during, or in a post lockdown world.

Be it researching who your market is, or deciding which online platform is best for you, there are many important steps that need to be thought out. Maybe it’s thinking about what your packaging choices will say about your brand; how the resultant costs sit alongside those of your shipping and affect your final price point; defining your client profile; or researching which digital options are best for your business. These are all important steps on making a successful E-commerce journey.

For more information, contact Niall Drew:

Please note: This series of events is specifically tailored to businesses in the creative sector, if you are not within this sector you can register your interest for a similar series of events tailored for all sectors by emailing

Programme of Events

Each event title is linked to more information on our website. Alternatively, view the programme information here.

1. Beginning the E-commerce Journey *

3 November 2020 | 10.00 am

2. Complementing physical selling with E-commerce

5 November 2020 | 10.00 am

3. Choosing a 3rd Party Provider for E-commerce

12 November 2020 | 10.00 am

4. Defining Your Markets and Understanding Your Customers *

18 November 2020 | 10.00 am

5. Packaging and Shipping for E-commerce

26 November 2020 | 10.00 am

6. Storytelling and Narrative for Promotion *

21 January 2021 | 10.00 am

7. Diversify in the Age of Lockdown

4 February 2021 | 10.00 am

8. Harnessing Free Open Source Tools for Showcasing

11 February 2021 | 10.00 am

9. Best Practice example in E-commerce

25 February 2021 | 10.00 am

10. Is Social Media a Waste of Time for Creative Businesses? - A Panel Discussion

16 March 2021 | 10.00 am

* These events offer free 1-1 mentoring.

These events are free but registration is essential. Once registered you will receive a link to the webinar prior to the event.

You only need to register once and will be given the opportunity to check all the events you would like to attend.

Registrations from companies outside the Borough may be considered in exceptional circumstances and at the entire discretion of the council.

Using your personal information

Ards and North Down Borough Council takes your right to personal privacy seriously. We require personal information to assist us in the management of these webinars. Personal information collected in this form is processed on the basis of article 6(1)(b) of the General Data Protection Regulation, as it is required to assist with the fulfilment of a participation agreement. The information you provide will not be routinely shared with a third party outside of these webinars. You may withdraw the consent for this processing at any time by contacting the Data Protection Officer at or tel 0300 013 3333. Please note, non-identifying information will be shared with our programme Partners (Local Council) in the area in which you currently reside. This information will be used for analysis of participation figures in council run economic development activities.

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