E-commerce Marketing Online Course

E-commerce marketing has emerged as one of the most critical and dynamic components of digital business success. This comprehensive course equips learners with a deep understanding of how to market effectively in the online retail space. Covering foundational principles and advanced strategies, the course takes you through every key aspect of e-commerce—from creating a powerful digital brand presence to leveraging data and analytics for informed marketing decisions. With a curriculum designed to guide both beginners and experienced professionals, this course empowers learners to confidently navigate the rapidly evolving world of digital commerce.

The modules are structured to deliver actionable knowledge across core e-commerce marketing pillars, including strategy formulation, content development, customer journey optimization, social media integration, transaction management, and performance analysis. Through this holistic approach, learners will master the use of performance tools, customer relationship strategies, digital branding techniques, and conversion optimization—all aligned with global best practices in e-commerce marketing.

Learning Outcomes

• Understand core e-commerce marketing frameworks and implementation strategies.
• Build brand visibility across search engines, marketplaces, and social media.
• Develop persuasive content for product marketing and storytelling.
• Optimize digital customer experience for higher engagement and sales.
• Use analytics tools to measure, evaluate, and enhance performance.
• Create full-funnel e-commerce marketing campaigns that convert effectively.

Course Link: E-commerce Marketing Online Course

Course Curriculum

Module 01: Introduction to Electronic Commerce

Explore the evolution of e-commerce and its impact on global markets. Learn key terms such as digital storefronts, online payment systems, and mobile commerce.

Module 02: E-Commerce Strategy and Implementation

Develop strategic frameworks that align business goals with online marketing efforts. Learn e-commerce positioning, funnel development, and market segmentation techniques.

Module 03: Customer Service

Master digital customer service techniques to build long-term loyalty. Topics include live chat, AI bots, service personalization, and support metrics.

Module 04: Products, Brands, and Services

Understand how to market e-commerce products and services using branding strategies. Learn product page optimization, brand storytelling, and digital packaging.

Module 05: Content Planning and Production

Learn how to create and execute high-converting e-commerce content strategies. Explore blogs, video marketing, product copy, SEO writing, and editorial calendars.

Module 06: Use of Social Networks

Integrate social platforms into e-commerce campaigns effectively. Learn influencer marketing, platform advertising, organic engagement, and social commerce tools.

Module 07: Marketing

Master full-stack e-commerce marketing including email, SEO, paid ads, retargeting, and affiliate marketing. Learn to budget, plan, and track campaigns.

Module 08: Creating an Engaging User Experience

Design immersive e-commerce experiences that drive engagement and conversion. Explore UI/UX principles, A/B testing, personalization, and customer journey mapping.

Module 09: Transaction Management

Understand secure, frictionless, and scalable transaction handling in e-commerce. Learn payment gateway integration, fraud protection, and checkout optimization.

Module 10: E-Commerce Analytics

Use analytics to drive smarter e-commerce marketing decisions. Topics include Google Analytics, KPIs, conversion rate optimization, and campaign reporting.

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Link: Lifetime Premium Membership

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Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.