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Workshop Attendee 1 hour before event starts Free  

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E-commerce

How to get the best results from e-commerce - Make more sales online and manage existing customers more effectively

Next Workshop Series – 22nd & 29th November

The Workshop covers:

Product branding and customer understanding

  • Understanding your business and your customers and how you can maximise your online sales opportunity

Site mechanics

  • Setting up an effective e-commerce site, the systems available and the best routes to market

Online traffic generation

  • How to create and drive visitors to your site – and what to do with them when they are there

The ideal structure of an e-commerce site

  • What are the stages of the online selling process and how to maximise your opportunity at each point

Using analytics effectively

  • What analytics can teach you and how you can use them to improve your site and your business

Post-sale

  • How to maximise each client to generate repeat sales

E-commerce could be a vital strategy to improve sales in your business. This workshop will address the strategies and practical skills you need to adapt to sell your products or services online and to keep customers coming back. It will develop your knowledge and understanding on:

  • The key channels for marketing and acquisition
  • Online merchandising and selling through data management.
  • Customer services and multi-channel retailing
  • Framework options for success
  • Brand proposition and increasing customer value

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When & Where


Reaseheath College

CW5 6DF Nantwich
United Kingdom

Organiser

Reaseheath College: Cheshire and Warrington Business Growth Programm

The Reaseheath Business Growth Programme provides fully funded support to small and medium enterprises (SMEs) that want to increase revenue, future-proof their finances, recruit staff or simply get off the ground by registering as a new company.

Our team includes business advisors and industry experts who can offer individual and workshop-based support across a range of sectors.

We’ve already helped a number of businesses on their way to success. If you’d like our support, we can offer a range of specialist workshops, including:

  • Product development – helping you take your concept to the customer

  • Financial forecasting – providing you with fundamental tools to manage your cash flow

  • Business planning – how to move your venture forward

  • Digital marketing – tailored to your needs

If you’re interested in attending a bespoke one-to-one session or taking part in one of our workshops, please contact us today.

This project is jointly funded by Reaseheath College and the European Union’s Regional Development Fund. Available until September 2018, the Business Growth Programme is part of a consortium with other colleges and universities in the North West region.

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