Email marketing keeps you in touch with your customers but we all know how many emails we receive and simply throw away. You need to stand out from the crowd and make an impact if your audience is going to pay attention.
MailChimp is a good tool for email marketing
You can use MailChimp for email marketing and also for any emails to customers or members. It will help you design eye-catching emails and get them targeted at the right people. It also provides facilities for managing the emails and monitoring the effectiveness of your marketing.
This is the first of two practical workshops for people new to MailChimp or those who want to know how to use it effectively for their business.
Setting MailChimp up correctly pays dividends
In this workshop we concentrate on making sure that you set MailChimp up correctly, as getting it wrong can reduce its effectiveness markedly. We explain how you can use groups and segments to ensure that your emails are targeted to the people you need to reach rather than creating junk mail in everyone else's inbox.
We also give you a tour of MailChimp and explain how to use it to generate emails and we look at how you can monitor the effectiveness of your marketing.
Please bring a suitable device for using MailChimp with you as we will be getting you set up on MailChimp as part of the workshop.
Refreshments will be provided.
Planning on attending "MailChimp Editor and Templates" as well? Book here and get a £10 discount on the combined ticket price.