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East Midlands BMCxchange -The Power of B2B Branding - business strategy bro...

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Antenna

Nottingham

United Kingdom

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The Power of B2B Branding - business strategy brought to life:

A brand is a living business asset. It is the identity of a company, it’s the name, the logo, the design, or a combination of those that people use to identify and differentiate.

A good brand will always deliver a clear message, provide credibility, connect with customers emotionally, motivate the buyer, and create user loyalty. However, frequently a company’s brand identity is either misunderstood internally or simply neglected within an organisation, leading to weak positioning within the marketplace with a disjointed look and feel. Misalignment of core messaging and an identity crisis is a frequent outcome.

Join us as we explore how two organisations have overcome brand challenges to deliver strong identities in their respective industries. Hear about the pains and pitfalls of a global rebrand and learn how a business can use their value proposition to build a strong brand and make a great first impression with potential buyers.

Come along to hear inspiring and insightful talks, and share your marketing experiences with other passionate B2B marketing people.

Our Speakers:

  • The trials and tribulations of a global rebrand - Robin Bodicoat, Marketing Director, Quotient Sciences

  • Creating a customer-centric B2B brand proposition - Emmeline Woodward, Strategic B2B Marketing Consultant, Co-creation Marketing

  • A brand evolution revolution - Steve Noss, Head of Creative, PKF Cooper Parry


Doors: 18:30. Talks and discussion: 19:00 - 21:00.

The East Midlands BMC is run by volunteers, and we want to keep it available to lots of people, so we'll be asking for £10 to cover food and a drink.

Our East Midlands volunteers:

  • Jason Neale, MD, The BMC
  • Anna Harry, Head of marketing for Go-To-Market, Experian
  • Emmeline Woodward, B2B Marketing Consultant, Co-creation Marketing
  • Christian Buttress, Client Services Director, Cubic
  • Robin Bodicoat, Marketing Director, Quotient Sciences
  • Carl Weston, Head of Marketing & Business Development, Poppleston Allen

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Date and Time

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Antenna

Nottingham

United Kingdom

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Refund Policy

Refunds up to 7 days before event

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