Eat or Delete: The Innovators' Pitch Event

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Food startups, funders and Quota's policy-research-business expert community gather for our innovators' showdown. Pitch, vote, network!

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Food startups, pitch your big ideas to funders and the Quota community – the people who can help you make it happen. To pitch at this event email

Before you pitch we’ll hear from an expert panel of investors and a brilliant tech startup, able to share their view of the funding world at this unnerving time, their experiences, and advice.

On our expert panel, we present:

  • Jonathan Lander, CEO of Volvere Plc whose investment portfolio includes Shire Foods and Indulgence Patisserie. Shire Foods profits rose last year to £1.38 million from £0.85 million, on sales of £23 million. Volvere had £19 million of cash at the end of 2019 and is building a larger group of food businesses to leverage its competencies in the area.
  • Matthew Cushen, Founding Partner of Worth Capital. Early stage venture capital focused on B2C and B2B brands. Innovation consultant advising IKEA, ABInbev, Waitrose. Previously Director of ?WhatIf! (now part of Accenture) and senior operational roles in Woolworths and the John Lewis Partnership.
  • Ben Scott-Robinson, Founder of the Small Robot Company, an agri-tech startup that has secured £5 million in funding so far. The company aims to replace tractors with highly accurate, smart, lightweight robots – and help save the planet at the same time.

Eat or Delete then gives five startup founders the chance to share their innovation in a three-minute pitch each. The Quota community will vote on whose idea is best – in what we call a cross between Blind Date and the Eurovision Song Contest.

What does the winner go home with? 1/ Glory 2/ A cool T-shirt 3/ A Champion's logo pack to complement their branding – telling the world they won the vote from Quota’s expert community.

Our audience is made up of experts in the policy, research and business world. Their comments and questions will generate support and guidance and highlight mind-blowing innovations.

You need a ticket to join us - so please sign up here. We’ll share the link and password just ahead of the Zoom event.

If you’d like to pitch on November 3rd, please contact with no more than five paragraphs explaining the innovation, how much funding you are seeking, and why the business, research and policy sectors need to know about it.

What do people say about Eat or Delete?

“It was better than any of the 5,000 other events I have joined in lockdown. Love the format and great fun. It's an absolute winner. I will definitely be joining future events”

“Should be part of everyone's networking, fantastic effort and genuine passion from all”

“Really interesting to hear about different perspectives of the industry!”

“Getting people from all over the place in one room is really powerful”

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