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EBBC Antwerp - Hooked (Nir Eyal)

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Keerco

Hessenplein 2

Keerco

2000 Antwerpen

Belgium

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Monthly interactive EBBC (Entrepreneurial Business Book Club) session in Anwerp, focused on the book "Hooked" by Nir Eyal.

About this Event

Monthly interactive EBBC (Entrepreneurial Business Book Club) session in Antwerp.

This one centered around "Hooked: How to build habit-forming products" by Nir Eyal:

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Expect an interesting, introspective and practical session! We activate (y)our Knowledge!

Make sure to read the book (or a summary, youtube videos, podcasts, ...) beforehand!

DISCLAIMER: Author of the book will not be present. This is by and for the EBBC community.

www.ebbc.be

ebbc.core@gmail.com

+32 472 85 42 40

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Date and Time

Location

Keerco

Hessenplein 2

Keerco

2000 Antwerpen

Belgium

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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