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Ecommerce and emarketplaces: The opportunity

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Scottish Enterprise - Edinburgh

99 Haymarket Terrace

Edinburgh

EH12 5HD

United Kingdom

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Join this practical session for expert tips and advice on how to optimise your ecommerce website and digital channels. The aim is to grow your domestic and international sales.

This workshop will allow you to gather deeper insights on:

• How you can trade online
• The opportunities to test your products and services through marketplaces
• The opportunities that international trade can bring your business
• How to develop a strategic approach


You will learn from our experts on the following areas:

  • Who should trade online and why
  • Is it worth it?
  • Is it too difficult?
  • Where the major international ecommerce markets are
  • Which markets are most suited to international ecommerce
  • What are their characteristics?
  • How much revenue will they generate?
  • Know the challenges
  • Language
  • International SEO (Search Engine Optimisation)
  • Localisation with cultural adaption
  • Currency/exchange
  • Legal requirements
  • Fraud
  • Fulfilment and international logistics
  • How to configure an international website and adopt current best practice
  • Benefits for your business


After attending this workshop you’ll have a better understanding of the ecommerce landscape. You’ll also have a better understanding of how you can trade nationally and internationally online.

Our trainer can provide tailored advice to your eCommerce needs. After booking your place you will receive a follow up phone call to discuss any questions you have before the workshop takes place.

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Date and Time

Location

Scottish Enterprise - Edinburgh

99 Haymarket Terrace

Edinburgh

EH12 5HD

United Kingdom

View Map

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