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Ecommerce Club Manchester: to see or not to see, that is the question…
Tue 6 December 2016, 14:00 – 18:00 GMT
The Ecommerce Club Manchester: To see or not to see, that is the question
To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again and what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal to your business.
Most of the decisions consumers make are subconscious and few are made consciously. There’s a world of difference between selling something to someone who instinctively knows what they want, to selling to someone who is consciously and laboriously weighing up their buying options.
Join us for a pre-Christmas get together on Tuesday December 6th with presentations from Neil McKay, CEO, Endless Gain and Dr. Ben Ambridge, Reader in Psychology at the University of Liverpool and author of Psy-Q: You know your IQ who is doing a talk entitled 'Trust Nobody. Trust your Data'.
Please also join us in some festive drinks, nibbles and networking throughout the afternoon.
This event is for retailers only, no agencies please.