Making Sense of your Website Data - An Introduction to Google Analytics
So you've set up Google Analytics, you can see lots of data and graphs but what does it really mean? Which elements of Analytics do you really need to monitor to see if your marketing is making a difference? How can you set up your account so it's easy just to see the bits that really matter? What does some of that terminology even mean?
This half day seminar will introduce you to the basics of using Google Analytics to monitor web traffic, adjust and evaluate your digital marketing in response to trends you spot and how to explain and share that data with your (perhaps less digitally literate) team.
This seminar is led by Sam Amps, Managing Director of ED, a Google Certified Professional and experienced trainer, supported by our SEO specialists.