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ED Essentials - Introduction to Paid Social Media
Fri 4 November 2016, 08:30 – 12:30 GMT
Paid Social Media - An Introduction to Advertising on Facebook and other Social Media Channels
Facebook's newsfeeds now heavily favour posts from friends and family. It is getting harder and harder for businesses to reach their audiences organically on Social Media and the tools to advertise are getting better and better. Do you know how to target your ads on Facebook? How do you know if you are having any success? Is your advertising worth the investment and how much should you spend anyway?
This half day seminar will introduce you to the basic elements of paying to advertise on Facebook, and a quick look at advertising opportunities on other major Social Media channels. We'll show you some of the ways we've used Paid Social to great effect with our clients and help you work out how to add it to your digital marketing mix.
This seminar is led by Sam Amps, Managing Director of ED and professional trainer, supported by Daniel Green, our in-house expert in Paid Social Advertising.