Edinburgh Greentech Meetup: Finding your ideal "Goldilocks" market

Join us for breakfast, coffee, and great conversation with fantastic people from the Greentech community.

This engaging session, will delve into The Goldilocks Startup, a framework adopted by leading climate innovation organisations such as Elemental Impact, The Earthshot Prize and others. It has been recognised as a breakthrough approach that helps founders navigate the perilous challenges that can arise when applying ill-suited textbook "best practices" (i.e. Lean Startup) which aren't suited to the world of deep tech, hardware and/or regulated and difficult markets.

The session will explore the failures of conventional business wisdom when applied to hard tech & hard markets, and how companies can find the "Goldilocks" market using this systematic approach. There will also be plenty of time for discussion and feedback!

We are thrilled to be welcoming market strategy expert, Claire Rampen, to deliver this session. Claire is a Principal Consultant at First Matter, a specialist advisory practice for Go-To-Market strategy for deep tech and hard markets. Claire has 11+ years' experience in go-to-market, ranging from corporate environments to high-growth scale-ups and founding an early-stage startup. Her focus has always been on the positioning of novel technologies within essential infrastructures, ranging from telecommunications to transport and manufacturing. She also holds a Doctoral Studentship at Strathclyde where she is researching circular economy initiatives in critical materials supply chains for energy and transport.

Join us to learn, ask questions, and get inspired by what’s possible at the intersection of digital innovation and sustainability.

This event is open to anyone with an interest in sustainability or greentech, and you’ll have the opportunity to meet other people in the space and get to know the Edinburgh Greentech community. We look forward to seeing you there!

What is CodeBase?

CodeBase is a tech ecosystem support organisation and startup incubator.

What does CodeBase do?

CodeBase helps people to build and grow better tech startups through community, education, and workspace. CodeBase promotes and facilitates collaboration in tech innovation by working with startups, scaleups, corporates, governments, academia, and the third sector.

Code of Conduct

Our events are dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of event participants in any form. Sexual language and imagery is not appropriate for any conference venue. Event participants violating these rules may be sanctioned or expelled from the event without a refund at the discretion of CodeBase.

Please see the full code of conduct on our website: https://www.thisiscodebase.com/code-of-conduct

Privacy Policy

By clicking the button to submit this form, you are consenting to the information you provide being used by CodeBase Ltd to contact you directly. We may share your information with appropriate partners in order to make relevant individual connections. We will not use your email address for Marketing purposes.

Please see our Privacy Policy for more information on our Data Protection and Privacy Policy: https://www.thisiscodebase.com/privacy-policy.

Photographs

Please note that photographs and footage will be taken throughout the event. These will be used by CodeBase for marketing and publicity in our publications, on our website and in social media or in any third party publication.

Please contact us if you have any concerns.

If you have any questions about this event, please send them to community@thisiscodebase.com

Accessibility:

How are we making sure this event is accessible?

CodeBase Edinburgh's Events Space is fully accessible to wheelchair users via the main entrance on Castle Terrace (37a Castle Terrace, Edinburgh EH1 2EL).

There will be no loud music or bright lights used throughout the event.

There will not be a BSL interpretation at the event.

If you have other access requirements, please let us know during registration or get in touch with us directly, and we will do our very best to help.

Getting to the venue:

CodeBase is situated in the heart of Edinburgh city which means there are several ways you can reach the venue. It is a 4-minute walk from the closest bus stop on Lothian Road and a 10-minute walk from the West End tram stop.

There is also an NCP car park situated right in front of the venue on Castle Terrace.

There is level access into the venue from Castle Terrace, with automatic double doors upon entering, and an accessible toilet inside the building. There is a lowered desk at reception. The entrance has "CodeBase" written in large type across the automatic doors.

Read more about the accessibility of the venue on Euan's Guide here.