£115.61 – £166.73

Editorial Video and Newsroom Workshop at PA Media Group

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Location

PA Media Group (formerly Press Association)

The Point, 37 North Wharf Road

Paddington

London

W2 1AF

United Kingdom

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Refund Policy

No Refunds

Event description

Description

Editorial Video and Newsroom Know-How Workshop at PA Media Group

This workshop is led by news and video content expert Jamie Wood who is Head of Production at TNR at PA Media Group (formerly the Press Association). Jamie is a BAFTA-nominated former journalist who spent a decade as an Executive Producer at Sky News. He now leads a production team of content makers who are experts at making editorial video and helping brands get their message into the media. On a day-to-day basis Jamie provides brands and agencies with strategic PR and content advice for their campaigns. His extensive experience in the UK media and beyond means he's perfectly placed to provide advice on how to put a story at the heart of your campaign and to make sure newsrooms take notice.

Why do it?

Do you want to learn to create effective editorial video content to support your PR campaigns? Video is an integral part of the communications mix and it’s a must have in your campaign. While there’s pressure to be a publisher, bad video is definitely worse than no video – so if you want to learn how to use video more effectively in your PR/comms campaigns and understand more about how newsrooms operate then this is the workshop for you…

Who's it for?

Junior to mid-level PR and marketing professionals from agency or in-house teams who want to gain a keener insight into how to make video work effectively for their campaigns or longer term PR strategy and how to get newsrooms to take notice.

What you will learn:

We'll talk you through the entire process of creating editorial video content for TV and online; the different packages and edits including editorial B-roll for broadcast and video content for your website and social channels. You'll learn what makes a good video; all the elements to think about when coming up with an idea. How to come up with a good news hook; the strategy behind your news story and how to sell your video in to media and more...

Course outline:

  • The guiding principles of editorial coverage
  • Planning effective editorial PR content
  • Keeping the story at the heart of your video
  • How to integrate video into your PR campaign
  • Understanding newsrooms and what they want
  • Knowing the news cycle and how to fit into it
  • Common pitfalls
  • Practical exercises


Testimonials:

Delegates rated the PR Video Workshop as "Excellent"

Here's what Paul Large had to say about the newly launched workshop:

"Great video examples to give a good understanding of what works, lots of thorough tips throughout and given me food for thought for our future projects." - Paul Large, Senior Digital Manager, The Society of Motor Manufacturers and Traders Limited



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Date and Time

Location

PA Media Group (formerly Press Association)

The Point, 37 North Wharf Road

Paddington

London

W2 1AF

United Kingdom

View Map

Refund Policy

No Refunds

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