EFFECTIVE BRAND STRATEGY for small business
£234
EFFECTIVE BRAND STRATEGY for small business

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EFFECTIVE BRAND STRATEGY for small business

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Regus, 7200 The Quorum

Oxford Business Park

Garsington Road

Oxford

OX4 2JZ

United Kingdom

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Description

WHO IS IT FOR?

Managers and business owners seeking to develop a successful, differentiated, focused business.

WHAT WILL I GET OUT OF IT?

A pragmatic plan for developing your brand to gain competitive advantage, and an understanding of brand strategy.

The Content

  • The theory and elements of brand strategy and why it matters to your business
  • Your brand values, personality and story
  • Your competitive environment and brand positioning
  • Target customers and value proposition
  • Brand saboteurs and champions
  • Manage your customer’s experience of your brand
  • Brand impact on sales & marketing plans
  • The emotional benefits of your brand and buying behaviours
  • Logo, creative, collateral and brand visualisation
  • Learn how to be clear, consistent and compelling!
  • Create your ‘brand plan’

DURATION: Full Day COST: £195 + VAT (includes a light sandwich lunch)




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Location

Regus, 7200 The Quorum

Oxford Business Park

Garsington Road

Oxford

OX4 2JZ

United Kingdom

View Map

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