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Effective Crisis Management and Communications: London

Esanda

Thursday, 16 November 2017 at 09:00 - Friday, 17 November 2017 at 17:00 (GMT)

Effective Crisis Management and Communications: London

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Standard admission 15 Nov 2017 £990.00 £0.00 £198.00

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Event Details

Course overview

The course provides a comprehensive insight into the challenges of crisis management and, especially, those faced in dealing with a 24/7 media environment. The course will examine the building blocks of effective crisis management and how excellent planning and good media management can mitigate any reputational damage that might come from a major crisis incident.

The course is designed for

Senior managers and heads of department from the corporate communications, public affairs, marketing, media relations, human resources and health & safety disciplines across all industries but particularly those industries with perceived exposure to major potential crisis situations resulting from:

  • industrial unrest
  • transport issues
  • terrorism
  • equipment malfunction
  • natural disasters
  • product failure
  • personnel incompetence or malpractice

Course outline

Understanding reputation management

What do we mean by 'reputation management'?
What factors influence it?
How do you measure it?
Key aspects of reputation management?
Who is responsible?
The world we live and operate in - the hostility climate

Issues management

 

What constitutes a ‘crisis’?

 

Identifying threats and risks

 

Social media - the end of business as usual?

What do we mean by ‘social’ media?
The empowerment of customers
Developing a social media strategy

Practical crisis management

Differentiating between crisis management and business continuity
Understanding where crisis communications contributes to the retention of good reputation
Planning the initial response to the crisis
Ongoing management of the crisis
When does the crisis finish?

The role of the leader in a crisis

Is leadership the key differentiator in a crisis?
Helpful and unhelpful leadership styles during a crisis
What should the leader actually do?

Communications in a crisis

Understanding conventional and new media
Determining the best communication channels to pass key messages to all stakeholders
The importance of the holding statement and ‘fast facts’
Drafting further statements and information injects
Facilitating and managing press conferences: When, where, what, how and why

Major exercise

This session will involve practical role plays that will enable the delegates to gather first hand feel of the situation and design appropriate response plans


"It was a valuable workshop for me and very interesting."
- Htay Lwin, Myanmar

Do you have questions about Effective Crisis Management and Communications: London? Contact Esanda

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When & Where


527 Finchley Road

NW3 7BG London
United Kingdom

Thursday, 16 November 2017 at 09:00 - Friday, 17 November 2017 at 17:00 (GMT)


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Organiser

Esanda

Esanda is a specialist training provider serving the global upstream oil and gas industry. Our course leaders are practicing industry specialists who develop our in house courses and work with clients to build bespoke training for their staff.  Our operations are supported by our UK and Australia offices.

We pride ourselves on being able to bring hundreds of man years of experience to the training sector and the positive feedback we receive from our satisfied clients.

Our courses have evolved over 20 years with a focus on Field Development Planning, which includes a strong emphasis on costing and economic analysis as well as concept selection for our clients. The range of clients includes those involved in Onshore, Offshore, Subsea, GTL, LNG and unconventional developments. This work and client training has allowed us to build strong expertise with practical and up to date knowledge of the subject areas.

For details of our course terms and conditions, click here.

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