£82.91 – £132.93

Effective Email Campaigns and Copywriting for Business Owners

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Canbury Business Park

Kingston upon Thames

KT2 6JX

United Kingdom

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Refund Policy

Refunds up to 7 days before event

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Description

Effective Email Campaigns and Copywriting for Business Owners

This half-day roundtable workshop is part of our SME Booster run in cooperation with London Business Academy

This workshop will help you develop your strategy for marketing yourself online, create email newsletters, distribute them through lists to communicate with your clients and others within your network, share your campaigns on social networks, track email performance and generate leads. You will also learn how to write and create attention-grabbing copy for your business or organisation.

You will learn and practice how to:


  • design your first email campaign using mail chimp

  • modify and customise templates

  • create and integrate your customer database

  • schedule your campaign and share it on social media

  • test your email campaign

  • track the success of your campaign

  • write a copy that works and what are the basic principles of a good one

  • How to structure a piece of writing

  • How to compose compelling headlines and subject lines for blogs, emails, newsletters

The workshops will also be a wonderful opportunity to meet, share the know-how and network with other fellow entrepreneurs as well as the facilitators!

Your take away:

  • a better understanding of how to tailor your content to your audience in order to connect and generate business

  • useful tips on writing clear, concise copy

  • your own winning business copy

  • your own first email campaign set up and ready to go

  • a better understanding of how to connect with your network

  • new valuable contacts

  • a certificate (issued on request)


The workshop is run in two halves with a networking coffee break in between the sessions. You will work in a small group so will get plenty of attention from the facilitators and will be able to make good connections with other participants.

Expert facilitators:

Martin Booth is co-owner and Content Director at LeBoo Media, a Kingston-based consultancy which works with local clients to ensure their marketing materials are as eloquent and persuasive as they need to be. He previously spent more than twenty years as a member of staff on various national newspapers. @MartinLeBoo1


Patrycja Maksymowicz, founder of Open Solutions and a co-founder of London Business Academy. Patrycja is a marketing communications specialist with over 20 years of experience in delivering corporate and business training, designing and implementing communication strategies for companies. Patrycja has been cooperating with a number of start-up accelerators where she mentors London-based entrepreneurs and start up owners. @OpenSolutionsL

Also, check LBA events


In cooperation with London Business Academy


FAQs


What can I bring into the event?

A laptop or iPad to work on. Your database or a test database in Excel

We will work on MailChimp, a free marketing tool for email campaigns.

A pen and paper will come handy as there will be plenty to note down and digest!

A few business cards.

How can I contact the organiser with any questions?

Got any questions? Please email marketing@opensolutions-london.co.uk

Do I have to bring my printed ticket to the event?

No need! Just turn up on the day ready to share what you already know and absorb the new!

Is my registration fee or ticket transferrable?

Yes, you can transfer your ticket to another delegate. Please, remember to notify us prior to the event.

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Date and Time

Location

Canbury Business Park

Kingston upon Thames

KT2 6JX

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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