£174 – £282

Effective marketing for SMEs - business development seminar

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Location

The Institution of Structural Engineers

47-58 Bastwick Street

London

EC1V 3PS

United Kingdom

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Event description
Master the practicalities of effective marketing strategies and processes for SMEs.

About this Event

This half day workshop introduces marketing best practices that have measurably improved the commercial performance of more than 80 London based SMEs in the construction and design industry.

Learning outcomes

By the end of this course, you should be able to:

•Design a marketing plan, budget and targeting strategy

•Track and measure return on investment for marketing activities conducted in your business

•Distinguish the most profitable from low quality clients and focus on winning and retaining them

•Create ‘word of mouth’ new business referrals from your existing clients

Intended for

Practice owners and senior director-level staff of ambitious big-vision small-to-medium enterprises (SMEs).

Tutor

For the past decade Parag Prasad has been an award-winning business mentor to many of London's elite entrepreneurs including: ProperCorn, the 5th fastest growing company in Europe (Financial Times, 2017), Weston Williamson, one of the leading architecture firms behind TFL's £15 billion Crossrail project and Chilango, voted one of Britain's 27 most disruptive companies by the Telegraph.

Other courses in the Business development seminar series

10th March 2021 - Business and Strategic Planning

6th October 2021 - Pitching and Sales Skills

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Date and Time

Location

The Institution of Structural Engineers

47-58 Bastwick Street

London

EC1V 3PS

United Kingdom

View Map

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